Effective Public Relations

Glen Broom,Paperback, Edition: 10, English-language edition,Pages:504,Pub by Prentice Hall Higher Education

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1-10 out of 11

From: Amazon
Posted: Jan-13-2009

Cutlip and Center's Effective Public Relations

Had no problems other than I believe because of the holiday season the book did not arrive by the anticipated delivery date of 12/22/08. Instead it was not received until 12/29/08.

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From: Amazon
Posted: Jan-11-2007

Effective Public Relations textbook review

This is a very good text for an overview of public relations, and is one recommended by PRSA as a text which covers all of the areas on its APR exam. The divisions within each chapter (subheads, etc. which are in blue) provide for more ease of reading.

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From: Amazon
Posted: Jan-04-2007

Good Information For PR People

The book has a great compilation of areas related to public relations. If you're new to the industry or are working in the industry and want to get some history, facts, and how to prepare a PR plan, get yourself the book.

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From: Amazon
Posted: Mar-05-2004

From a student's perspective...

Last year, I took an intro to PR class to see if I'd like it. I loved the class, but our text, Effective Public Relations, was another story. As a college student, I read a lot of textbooks. This one certainly is as they claim: a PR bible, full of essential PR knowledge. But dang if it...

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From: Amazon
Posted: Aug-20-2002

Thorough Public Relations Intro

I must concede to being a fan of Cutlip's and Broom's work. I was deeply interested to see what they would update and change in this seminal work from their previous edition, most notably anything in the area of extremely cost effective public relations, especially as clients are demanding more...

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From: Amazon
Posted: Jul-29-2002

Eat, Drink and Sleep P.R.

Read this hand in hand with Michael Levine's "Guerrilla P.R." and "Guerrilla P.R. Wired", and you will even start to dream like a P.R professional!

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From: Amazon
Posted: May-20-2002

The lifeline

Every day of my working life I use this watershed book. Public relations is an area where theory,practice, and ethics are so close to the surface that the practitioner weighs them every day with every project.I couldn't survive professionally without this.

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From: Amazon
Posted: Jan-22-2000

Effective Public Relations

Now in its eighth edition, Effective Public Relations is very near to its 50th year as possibly the most highly influential text in the field of public relations. Widely recognized and enjoyed by Intro. to PR students all over the country, EPR is the reader's tour throughout the world of PR,...

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From: Amazon
Posted: Nov-22-1999

Academic and systematic introduction to PR

My titles sums it up. I expected a books that provides me with new insights - nothing like that. It's appeared to me as an analysis of what PR is (or better should), how the job chances, how working day looks like, and so on. For everybody who looks for a practical approach - forget it. But I...

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From: Amazon
Posted: Sep-02-1999

EPR is a vital brick on the cornerstone of a PR world

The world today is a PR world, and EPR is one important brick on the cornerstone of this approach to utilizing PR tools effectively. One prerequisite: you need to understand communication in many forms to be able to make effective use of this comprehensive work. Other than that EPR contains...

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