E-commerce: Business, Technology, Society

B> E-Commerce: Concepts and Issues provides an overview of the current and next generations of e-commerce. The book emphasizes the three major driving forces behind e-commerce: technology change, business development, and social controversies. Each of these driving forces is represented in every chapter, and together they provide a coherent conceptual framework for understanding e-commerce. The result is sophisticated conceptual treatment of a very diverse subject that is aimed specifically at readers interested in business concepts, IS/IT developments, and computer science applications. It is written by an author team with extensive teaching, writing, and business experience. This book offers in-depth coverage of concepts in technology, the Internet, economics, marketing, IS/IT, accounting, privacy, intellectual property, equity, and governance. Its unifying conceptual framework built around the themes of business, technology, and society helps readers make sense out of the development of this field. The book presents numerous real-world examples in every chapter. An attractive full-color design is also featured. This book is aimed specifically at readers interested in business concepts, IS/IT developments, and computer science applications of e-commerce. more

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Kenneth C. Laudon, Carol Guercio Traver, Carol G. Traver, Hardcover, Amazon

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Recent Reviews

5/5: From: Amazon; Posted: Oct-03-2008; Very good text book - too detailed on the "Birth of the Internet"; For the most part this book is a very easy read and is organized very coherently - however, the author seems to digress sometimes by paying too much attention to certain subjects that are important and integral, but could use a 'lite'...; read full review | report as inappropriate

5/5: From: Amazon; Posted: Sep-02-2008; I love it!; I used this book for an E-Commerce course I've taken over the Summer'08 and loved reading every bit of it!Given that there are incredible number of mistakes in the Chapter on Security related issues, but the pros out weigh the cons by a...; read full review | report as inappropriate

5/5: From: Amazon; Posted: Apr-05-2006; Excellent textbook on E-commerce; I just received the new edition of Laudon and Traver's textbook on e-commerce and think its just great! I previously used the 2nd edition, which I also loved, and this new edition lives up to its predecessor. It contains all new and...; read full review | report as inappropriate

4/5: From: Amazon; Posted: Nov-26-2005; Good, but dated....; I have used this textbook for several years - while it is a good basic source of information, it badly needs updating and supplementation in several important areas: RFID is not mentioned; Mobile/hand set E-Commerce is covered at a...; read full review | report as inappropriate

Selected Reviews

5/5: From: Amazon; Posted: Oct-03-2008; Very good text book - too detailed on the "Birth of the Internet"; For the most part this book is a very easy read and is organized very coherently - however, the author seems to digress sometimes by paying too much attention to certain subjects that are important and integral, but could use a 'lite'...; read full review | report as inappropriate