Direct Response Advertising Made Easy

Double Your Ad Campaign Results!

Successful direct-response advertising persuades its target audience to act immediately. In this insider tutorial, award-winning copywriter Roscoe Barnes III divulges the tricks of the trade of crafting effective, hard-hitting ads that generate leads, increase store traffic, make direct sales and pull orders.

Action-oriented advice covers:

The 18 most common mistakes in advertising
18 ways to create copy that induces response
16 ways to stop prospects in their tracks
20 great ideas to increase visibility

Double the response of your next advertising campaign and give an immediate lift to your bottom line. more

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Paperback, Roscoe Barnes III, Entrepreneur Press, Amazon

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Recent Reviews

4/5: From: Amazon; Posted: Sep-18-2007; A must-read for the novice; While an experienced copywriter may pick up a few tips and tricks he or she has long forgotten, this book is for the beginner. It's well written. It has lots of quotes and input from numerous copywriters and journalists.The book covers a...; read full review | report as inappropriate

Selected Reviews

4/5: From: Amazon; Posted: Sep-18-2007; A must-read for the novice; While an experienced copywriter may pick up a few tips and tricks he or she has long forgotten, this book is for the beginner. It's well written. It has lots of quotes and input from numerous copywriters and journalists.The book covers a...; read full review | report as inappropriate