Creative Strategy in Advertising

CREATIVE STRATEGY IN ADVERTISING provides everything you need to be successful as an advertising professional in today's fast-changing media environment. Focusing on the idea that good advertising always starts with an understanding of people and an awareness of their needs, the text advances through the creative process step by step. It focuses first on the creative person, and then on strategy and problem solving. Complementing expert instruction with extensive examples of layouts and ad copy, this book gives you all the necessary tools to create winning advertising strategies. more

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A. Jerome Jewler, Bonnie L. Drewniany, Paperback, Amazon, Textbooksrus, Textbooks.com

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Smarter Choice Creative Strategy in Advertising by Bonnie L. Drewniany and A. Jerome Jewler. ISBN13: 9780495095699. ISBN10: 0495095699. Published by Cengage... Used	Textbooks.com 2,825 reviews *smarter certified	$145 $81.18 Free Shipping Coupon 2 coupons available Code:No Code Required Detail: Free shipping on order $25 or more at Textbooks. Expires:Dec-31-2012 Restriction:Unknow Code:xicyx Detail: Use coupon code xicyx at checkout to enjoy Free Shipping on your order plus enter to win $500 at Textbooks. Expires:Dec-31-2009 Restriction:Unknow	See it
Creative Strategy in Advertising Used	Textbooksrus 34 reviews	$60.77 Coupon 1 coupon available Code:No Code Required Detail: $.99 Standard Shipping on any item $10.00 or more at Textbooksrus. Expires:Dec-31-2012 Restriction:See site for details.	See it
Creative Strategy in Advertising Pages: 352, Edition: 9, Paperback, Wadsworth Publishing	Amazon 11,619 reviews	$108.25 Coupon 1 coupon available Code:No Code Required Detail: FREE Shipping on orders over $25 at Amazon. Expires:Dec-31-2012 Restriction:Some restrictions apply. See site for details.	See it

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ProductReviews100/100 (4 Reviews)

Recent Reviews

5/5: From: Amazon; Posted: Mar-02-2007; A Necessary Resource for Communication, Advertising, PR, and Layout Design Majors!!!; I have had much success with this book. My professor is the editor of a widely read prestigious magazine, and she truly believes in this text. Our class has welcomed many guest speakers in the fields of Advertising, PR, and Design who...; read full review | report as inappropriate

5/5: From: Amazon; Posted: Jan-17-2003; It's a Keeper; I am a first year advertising student at Georgian College, Canada and we used this book for our copywriting class. Our teacher reccomended we keep it for future reference and that is what I will definetly do. This book was very easy to...; read full review | report as inappropriate

5/5: From: Amazon; Posted: Aug-11-2000; new edition out; NOT A REVIEW. The 7th edition of this book is out (August 2000); read full review | report as inappropriate

5/5: From: Amazon; Posted: May-10-2000; Creative and interesting; I found this book to be creative interesting to the reader. Compared to ither books in the same field it's almost the best; read full review | report as inappropriate

Selected Reviews

5/5: From: Amazon; Posted: Mar-02-2007; A Necessary Resource for Communication, Advertising, PR, and Layout Design Majors!!!; I have had much success with this book. My professor is the editor of a widely read prestigious magazine, and she truly believes in this text. Our class has welcomed many guest speakers in the fields of Advertising, PR, and Design who...; read full review | report as inappropriate