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Covert Persuasion: Psychological Tactics and Tricks to Win the Game

Praise for Covert Persuasion:

"This book is a treasure trove of ideas you can use to turn a 'no' into a 'yes' almost instantly-in any sales situation."
-Brian Tracy, speaker and author of Create Your Own Future and Change Your Thinking, Change Your Life

"Hogan is the master of persuasion. I urge you to persuade yourself to buy this book and everything he's ever written and recorded. It will help you understand yourself, understand others, and succeed. This information is bankable."
-Jeffrey Gitomer, author of The Sales Bible, Little Red Book of Selling, and Little Red Book of Sales Answers

"There's more wisdom in this book than in 500 pages on the same subject. Whether you need to persuade your lover, your spouse, your boss, your clients, your friends, or yourself, this powerhouse collection of mind tricks and secrets will give you the upper hand. In today's competitive world, this is the persuasion wizard's manual you need to control circumstances and get what you want."
-Dr. Joe Vitale, author of Life's Missing Instruction Manual and The Attractor Factor

"When you read Hogan's writing, it feels like you're getting sage advice from a master. Would you like other people to decide on their own (or so they think) to go along with your every whim? Then this is the book you've been looking for."
-David Garfinkel, author of Advertising Headlines That Make You Rich

"There is more practical information on the dynamics of selling and communication in these pages than you could ever acquire in a lifetime on your own through trial and error. Take advantage of the authors' wisdom and read this book!"
-Todd D. Bramson, Certified Financial Planner and author of Real Life Financial Planning
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Hardcover, Covert Persuasion:...

Based on cutting-edge science, Hogan and Speakman reveal dozens of previously unknown verbal and nonverbal tricks and...

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Covert Persuasion: Psychological...

Negotiating Business & Economics - Praise for Covert Persuasion This book is a treasure trove of ideas you can use to...

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Covert Persuasion: Psychological...

Pages: 240, Hardcover, Wiley

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Hardcover, Covert Persuasion:...

Author: Kevin Hogan Publisher: John Wiley & Sons Inc. Hardcover, 223 pages ISBN: 9780470051412

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ProductReviews82/100 (70 Reviews)

Recent Reviews

3/5
From: Amazon
Posted: Sep-10-2009
This book is ok, but not very fulfilling...

I write this book having also read What Everybody Is Saying by Joe Navarro & Marvin Karlins (5 stars) and Influence by Robert Cialdini (4 Stars) all in the span of a couple of weeks. This book is not as good as these two. It is written,...

read full review | report as inappropriate
4/5
From: Amazon
Posted: Jul-25-2009
Some Synthesis, but Worth the Read

The book is fairly dense, and seems to rehash some previously covered material from "Psychology of Persuasion", however I found the material surveyed to be interesting and the references were sound. The examples of stories being used to...

read full review | report as inappropriate
1/5
From: Amazon
Posted: Jul-24-2009
trivial tactis, plenty of commonplace

I found this book pretty useless, both for sales people and even less for people who are not concerned with selling. The advices are just commonplaces, there are no examples and it's boring and redundant. I advice to buy other books if...

read full review | report as inappropriate
4/5
From: Amazon
Posted: Jul-10-2009
Common Sense Guide to the Power of Persuasion

In order to get the most out of life, it's important to understand the principles to use to get the most out of any negotiation. This book, written by Kevin Hogan, delivers a solid base of information designed to do just that, and what...

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Selected Reviews

4/5
From: Amazon
Posted: Jul-25-2009
Some Synthesis, but Worth the Read

The book is fairly dense, and seems to rehash some previously covered material from "Psychology of Persuasion", however I found the material surveyed to be interesting and the references were sound. The examples of stories being used to...

read full review | report as inappropriate
3/5
From: Amazon
Posted: Sep-10-2009
This book is ok, but not very fulfilling...

I write this book having also read What Everybody Is Saying by Joe Navarro & Marvin Karlins (5 stars) and Influence by Robert Cialdini (4 Stars) all in the span of a couple of weeks. This book is not as good as these two. It is written,...

read full review | report as inappropriate
1/5
From: Amazon
Posted: Jul-24-2009
trivial tactis, plenty of commonplace

I found this book pretty useless, both for sales people and even less for people who are not concerned with selling. The advices are just commonplaces, there are no examples and it's boring and redundant. I advice to buy other books if...

read full review | report as inappropriate
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