Contemporary Database Marketing: Concepts and Applications

A combinaton of text and CD puts the power of database marketing theory and practice at the fingetips of every marketer. In four sections it covers:

1. The Direct Marketing Roots of Database Marketing

2. The Essentials of Information Gathering and Analysis"--a manager's guide to statistics and information analysis-- gives the key statistical concepts and shows their practical application.

3. Strategies and Program applications" shows the theory and practice of key database marketing concepts.

4. This section of In-Depth, Interactive Cases provides readers with the opportunity to work interactive case histories with live data on the accompanying CD, thus using concepts in a real world and real-time framework.

This book/CD combination provides an uusual blend of sound theory and practical application--an excellent teaching and learning tool. more

Price Range:$67.25 to $89.95 | 2 stores
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Kurtis M. Ruf, Goutam Chakraborty, Martin Baier, Hardcover, Amazon, Textbooks.com

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Smarter Choice Contemporary Database Marketing -... by Martin Baier, Kurtis Ruf and Goutam Chakraborty. ISBN13: 9780970451514. ISBN10: 0970451512. Published by Racom... Used	Textbooks.com 2,445 reviews *smarter certified	$90 $67.25 Free Shipping Coupon 2 coupons available Code:xicyx Detail: Use coupon code xicyx at checkout to enjoy Free Shipping on your order plus enter to win $500 at Textbooks. Expires:Dec-31-2009 Restriction:Unknow Code:No Code Required Detail: Free shipping w/ $25 purchase at Textbooks. Expires:Dec-31-2009 Restriction:Unknow	See it
Contemporary Database Marketing:... Pages: 320, Hardcover, Racom Communication	Amazon 11,393 reviews	$89.95 Coupon 1 coupon available Code:No Code Required Detail: FREE Shipping on orders over $25 at Amazon. Expires:Dec-31-2010 Restriction:Some restrictions apply. See site for details.	See it

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ProductReviews84/100 (5 Reviews)

Recent Reviews

5/5: From: Amazon; Posted: Nov-26-2002; Demystifies Database Marketing; This is the first book I've seen that explains database marketing in an easy-to-follow, step-by-step format that layouts out the theory and then shows it applied in concrete, practical ways. And the CD makes it possible to see concepts...; read full review | report as inappropriate

5/5: From: Amazon; Posted: Nov-23-2002; Great theory, great strategy and practice, great reference; This book gives great theoretical coverage for the classroom, great explanations and examples of strategies and tactics for the profesional and advanced student, and a great reference for the general executive. The exercises, cases, and...; read full review | report as inappropriate

5/5: From: Amazon; Posted: Nov-14-2002; An excellent "starter kit" on database marketing; This is the only book I've seen that truly covers the waterfront of all the basics of database marketing--its grounding in direct marketing, the theoretical underpinnings of strategy development, and the practical tactical applications...; read full review | report as inappropriate

1/5: From: Amazon; Posted: Oct-06-2002; Very deceiving; I was very disappointed with this book. The content is very superficial and the CD-ROM did not actually work properly.I do not recommend this book to anyone because so many other books are better and go more deeply in every aspects of...; read full review | report as inappropriate

Selected Reviews

5/5: From: Amazon; Posted: Nov-26-2002; Demystifies Database Marketing; This is the first book I've seen that explains database marketing in an easy-to-follow, step-by-step format that layouts out the theory and then shows it applied in concrete, practical ways. And the CD makes it possible to see concepts...; read full review | report as inappropriate

1/5: From: Amazon; Posted: Oct-06-2002; Very deceiving; I was very disappointed with this book. The content is very superficial and the CD-ROM did not actually work properly.I do not recommend this book to anyone because so many other books are better and go more deeply in every aspects of...; read full review | report as inappropriate