Contemporary Advertising

Contemporary Advertising, 12/e is one of the best-selling advertising texts in this field. Known as the "coffee table book" for Advertising, it is known for its current examples, the author's ability to pull from real-world experiences, and the clear writing style. Taking a comprehensive view of the industry, this text presents advertising from the creative stand-point and Arens draws from his own industry experience to lend life to the examples. Author Bill Arens continues to address the importance of Integrated Marketing Communications (IMC) in the field of Advertising and how it impacts advertising strategy through featured examples of IMC campaigns. more

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Smarter Choice Contemporary Advertising by William F. Arens, Michael F. Weigold and Christian Arens. ISBN13: 9780073381077. ISBN10: 0073381071. Published by...	Textbooks.com 2,445 reviews *smarter certified	$194 $145.50 Free Shipping Coupon 2 coupons available Code:xicyx Detail: Use coupon code xicyx at checkout to enjoy Free Shipping on your order plus enter to win $500 at Textbooks. Expires:Dec-31-2009 Restriction:Unknow Code:No Code Required Detail: Free shipping w/ $25 purchase at Textbooks. Expires:Dec-31-2009 Restriction:Unknow	See it
Contemporary Advertising (Books) Advertising & Promotion Business & Economics - Contemporary Advertising, 12/e is one of the best-selling advertising...	Barnes & Noble	$180 $128.91 Free Shipping Coupon 3 coupons available Code: Detail: GET FREE SHIPPING ON ORDERS OF $25 OR MORE at Barnes and Noble Expires:Dec-31-2009 Restriction:Unknow Code:J7M3C9V Detail: 20% off single item when you use Master card at Barnes & Noble Expires:Dec-31-2009 Restriction:Unknow Code:No Code Required Detail: Free Shipping on orders of $25 at Barnes & Noble Expires:Jun-30-2010 Restriction:see site for more details	See it
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Contemporary Advertising Pages: 736, Edition: 12, Hardcover, McGraw-Hill/Irwin	Amazon 11,406 reviews	$138.92 Coupon 1 coupon available Code:No Code Required Detail: FREE Shipping on orders over $25 at Amazon. Expires:Dec-31-2010 Restriction:Some restrictions apply. See site for details.	See it

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ProductReviews84/100 (9 Reviews)

Recent Reviews

5/5: From: Amazon; Posted: Aug-28-2008; Contemporary Advertising; I am pleased with the layout of the book. The topics are placed in a logical order and the chapters fit well together. He used a varied and interesting selection of ads to help explain the topics being discussed in each chapter.; read full review | report as inappropriate

5/5: From: Amazon; Posted: Mar-07-2008; Easy to read; I used this text in anadvertising design class last semester. It is very easy to read and has a lot of real-life examples. The teacher kind of jumped around the chapters, they do not have to be read in order. Covers everything from the...; read full review | report as inappropriate

5/5: From: Amazon; Posted: Aug-14-2006; Contemporary Advertising; This is not only contemporary, but comprhensive. An excellent text that covers the range of history that leads to today's form of advertising, showing what has worked in the past, the present, and through the ages. The text has excellent...; read full review | report as inappropriate

5/5: From: Amazon; Posted: Sep-30-2005; Excellent; It is a great book, and the service to receive it was excellent. It arrived when when it was suppose to and in great condition!!; read full review | report as inappropriate

Selected Reviews

5/5: From: Amazon; Posted: Aug-28-2008; Contemporary Advertising; I am pleased with the layout of the book. The topics are placed in a logical order and the chapters fit well together. He used a varied and interesting selection of ads to help explain the topics being discussed in each chapter.; read full review | report as inappropriate

3/5: From: Amazon; Posted: Jul-07-2005; Ok; It took long time to get the book, but I got the book finally; read full review | report as inappropriate

1/5: From: Amazon; Posted: Nov-11-2002; Contemporary Advertising with PowerWeb and CD-ROM; It would be nice if the glossary on the CD-ROM went along with the book - makes learning confusing. It would also be nice if ther was a uniform code of terms that went along with my other marketing classes. I had to ask my teacher what...; read full review | report as inappropriate