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Business

This best-selling introductory survey text provides comprehensive coverage ofall functional areas within the field including management, marketing, accounting, economics, finance, law, and computer information systems. The Seventh Edition integrates an appealing design, innovative features, and extensive revisions to remain both accessible and relevant. Topical issues such as entrepreneurship, gender and diversity, change, social responsibility, and the growth of technology are included throughout to prepare students for today's business environment.

The pedagogical framework continually reinforces the material, and places abstract concepts into a practical context. The combination of chapter-opening cases involving well-known companies, end-of-chapter discussions which reference these cases, Spotlights that provide a visual "snapshot" of factual data, and actual advertisements allows students to understand the material's real-world application. To maintain the length of past editions, sections addressing Risk Management and Insurance have been moved to the appendix, while the appendices on law and government have been merged together. The inexpensive, flexible looseleaf format allows students to organize the material according to their individual needs and class schedule.

  • New! E-business issues appear in various discussions, features, and examples throughout including Chapter 4, Navigating the World of E-Business.
  • New! Each chapter contains a Using the Internet box, highlighting web sites that address pertinent concepts, companies, or topics.
  • New! End-of-part cases feature a video segment, encouraging students to apply learned knowledge in reality-based activities.
  • New! A US News and World Report Career Guide accompanies each text, and compiles career-related information and appropriate articles from the magazine including "Charting Your Own Course" and "Flip-of-the-coin Jobs."
  • New! The extensive technology package includes several study aids such as a set of 4 Audio CD-ROMs and the Real Deal CD-ROM.

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Business (Library Edition) / With 5 CDs

by William M. Pride, Robert J. Hughes and Jack R. Kapoor. ISBN13: 9780618497751. ISBN10: 0618497757. Published by...

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Library Binding Text With Hm Estudy...

Pages: 667, Edition: 8, CD-ROM, Houghton Mifflin Company

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ProductReviews82/100 (4 Reviews)

Recent Reviews

4/5
From: Amazon
Posted: Mar-03-2009
Perfect condition, unreliable delivery

The text book was in impressive condition. I was very pleased. But the delivery was a bit frustrating. I bought it midweek, paid for 1 day shipping and USPS website showed that it was delivered on Saturday. But no delivery was made...

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4/5
From: Amazon
Posted: Nov-18-2002
Clean Cut

Very well written, easy to understand and a great format. I learned alot.

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5/5
From: Amazon
Posted: Feb-17-2000
Very User-Friendly

Yes, the book has many additions to the text. I found them very useful and insightful, and they assisted in offering a connection between the text and the real world in most cases. I am taking correspondance courses, so this book is...

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3/5
From: Amazon
Posted: Feb-07-1999
Too much junk

I love business, the class I have is fun, the teacher is funny as hell, but the book just stinks. However, there is a study guide that you can buy to go with the book, I strongly recommend that. Helped me study tremendously

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Selected Reviews

4/5
From: Amazon
Posted: Mar-03-2009
Perfect condition, unreliable delivery

The text book was in impressive condition. I was very pleased. But the delivery was a bit frustrating. I bought it midweek, paid for 1 day shipping and USPS website showed that it was delivered on Saturday. But no delivery was made...

read full review | report as inappropriate
3/5
From: Amazon
Posted: Feb-07-1999
Too much junk

I love business, the class I have is fun, the teacher is funny as hell, but the book just stinks. However, there is a study guide that you can buy to go with the book, I strongly recommend that. Helped me study tremendously

read full review | report as inappropriate
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