Advertising, Promotion and Supplemental Aspects of IMC

OVERVIEW
The fifth edition of Terence Shimp's market-leading Advertising, Promotion and Supplemental Aspects of Integrated Marketing Communications fully integrates all aspects of marketing communication, providing a more complete treatment of sales promotion, point-of-purchase communications, and advertising media selection than any text on the market. more

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Advertising, Promotion and... Pages: 704, Edition: 5th, Hardcover, Dryden Press	Amazon 11,406 reviews	$116.95 Coupon 1 coupon available Code:No Code Required Detail: FREE Shipping on orders over $25 at Amazon. Expires:Dec-31-2010 Restriction:Some restrictions apply. See site for details.	See it

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Recent Reviews

5/5: From: Amazon; Posted: Jan-11-2004; i love this book; Cheung Yin Fan, Octo from City University of Hong Kong, Department of MarketingAdvertising is what my favorite study in University. Indeed, advertising plays a critical role on promote the products and brands, therefore, a well...; read full review | report as inappropriate

4/5: From: Amazon; Posted: Dec-30-2003; Advertising and promotional tools are very important; Teresa Tsang from City University of Hong Kong, Marketing DepartmentNowadays, companies need to differentiate them from other competitors in this competitive environment. Advertising is one of the important tools to communicate with...; read full review | report as inappropriate

4/5: From: Amazon; Posted: Feb-11-2002; A Comprehensive and Useful Book; To communicate effectively and efficiently with the customers, only advertising, the most common way people think of, is not enough. Supplemental tools have to be integrated with it to implement the most relevant form of persuasive...; read full review | report as inappropriate

3/5: From: Amazon; Posted: Dec-19-2001; Useful to a marketing student; I believe this book is worth reading for a marketing student. This book provides us with clear concept and many useful examples. It helps me to understand the theories much more easier. Actually, it is much easier to explain advertising...; read full review | report as inappropriate

Selected Reviews

5/5: From: Amazon; Posted: Jan-11-2004; i love this book; Cheung Yin Fan, Octo from City University of Hong Kong, Department of MarketingAdvertising is what my favorite study in University. Indeed, advertising plays a critical role on promote the products and brands, therefore, a well...; read full review | report as inappropriate

3/5: From: Amazon; Posted: Dec-19-2001; Useful to a marketing student; I believe this book is worth reading for a marketing student. This book provides us with clear concept and many useful examples. It helps me to understand the theories much more easier. Actually, it is much easier to explain advertising...; read full review | report as inappropriate

1/5: From: Amazon; Posted: Feb-02-2001; Don't waste your money on this book !!; Please check its table of contents first !! Do you notice there is no a chapter to tell you how to write a IMC plan, even a sample !! In a real world, as a marketer, you need to work out marketing communication plan including situation...; read full review | report as inappropriate