Perfectly balanced, the Husky Jerk can be cast or trolled at any speed and still run true. The rattle chamber transmits ... more
The exaggerated action of the jointed body allows a slower retrieve to trigger sluggish or finicky fish. Near neutral ... more
The X-Rap 14 is the big brother to the original models, with all the cosmetic features and the long-cast system for ... more
The X-Rap is "all about the action" and it triggers strikes. It's the perfect size and three-dimensional shape of a ... more
Year after year, the Super Shad Rap delivers, with trophy fish taken worldwide from the glacial lakes of Canada to the ... more
Originally designed in 1936 by Lauri Rapala, the Original Floater is still our number-one-seller. The integrity of the ... more
This series of lures designed with a flat profile, providing maximum flash that attracts otherwise disinterested fish, ... more
The CountDown method of fishing first introduced by this lure has become a standard presentation of knowledgeable ... more
The Rapala design team has assembled a comprehensive selection of colors and patterns making the DT series a useful and ... more