Successful Marketing Strategy for High-Tech Firms (Artech House Technology Management and Professional...

This extensively revised third edition of the Artech House bestseller, Successful Marketing Strategies for High-Tech Firms, reflects the ruthless realities of the new high-tech marketplace where effective marketing strategy counts as much as the latest and greatest technology. The multitude of brand new material includes detailed case studies that teach the hard-learn lessons that have enabled such high-tech giants as Yahoo, IBM, Cisco, Nokia, Samsung, and eBay to come out of the tech market meltdown stronger and more competitive. You learn how to develop innovative product offers that connect to actual customer needs so your organization can create new wealth and develop new markets. more

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From: Amazon
Posted: Sep-03-2007

Great for everyone new to technology marketing

A complete and well-written guide to technology marketing strategy. If you're new to technology marketing, or maybe you've only concentrated on one aspect of it, this book will be your bible. Lots of case studies and very easy to read. Highly recommended.

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From: Amazon
Posted: Jul-06-2006

Good overview for marketers & entrepreneurs

Lots of case studies & examples from a broad range of tech companies. Chapter 10: Position of Marketing in high-tech companies & Appendix A: Key Success Factors provide unique insights. The chapter on marketing strategy is weak and biased toward advertising, which is used widely only by the...

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From: Amazon
Posted: Mar-19-2005

Good Introduction to the Special Challenges of High Tech

When marketers transfer into high-tech businesses for the first time, they often ask me what book I recommend to help them understand the special issues they face. Such executives would be well advised to acquire, read and understand the many valuable lessons in this book. There is no major...

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From: Amazon
Posted: Jan-05-2005

Worth Every Penny...and Then a Great Deal More

This is the third edition of a book which has developed what could be called a cult following (especially in Europe) among senior-level executives in high-tech organizations. I think it will also be of substantial interest and value to others who are directly associated with those executives....

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