Successful Marketing Strategy for High-Tech Firms (Artech House Technology Management and Professional...

This extensively revised third edition of the Artech House bestseller, Successful Marketing Strategies for High-Tech Firms, reflects the ruthless realities of the new high-tech marketplace where effective marketing strategy counts as much as the latest and greatest technology. The multitude of brand new material includes detailed case studies that teach the hard-learn lessons that have enabled such high-tech giants as Yahoo, IBM, Cisco, Nokia, Samsung, and eBay to come out of the tech market meltdown stronger and more competitive. You learn how to develop innovative product offers that connect to actual customer needs so your organization can create new wealth and develop new markets. more

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$71.20 at Amazon

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Smarter Choice Hardcover, Successful Marketing... This revised edition of the bestseller reflects the realities of the new high-tech marketplace where effective...	23,489 reviews *smarter certified	$98.18	See it
Successful Marketing Strategy for... Pages: 326, Edition: 3, Hardcover, Artech House Publishers	Amazon 11,393 reviews	$71.20 Coupon 1 coupon available Code:No Code Required Detail: FREE Shipping on orders over $25 at Amazon. Expires:Dec-31-2010 Restriction:Some restrictions apply. See site for details.	See it

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Recent Reviews

5/5: From: Amazon; Posted: Sep-03-2007; Great for everyone new to technology marketing; A complete and well-written guide to technology marketing strategy. If you're new to technology marketing, or maybe you've only concentrated on one aspect of it, this book will be your bible. Lots of case studies and very easy to read....; read full review | report as inappropriate

4/5: From: Amazon; Posted: Jul-06-2006; Good overview for marketers & entrepreneurs; Lots of case studies & examples from a broad range of tech companies. Chapter 10: Position of Marketing in high-tech companies & Appendix A: Key Success Factors provide unique insights. The chapter on marketing strategy is weak and...; read full review | report as inappropriate

5/5: From: Amazon; Posted: Mar-19-2005; Good Introduction to the Special Challenges of High Tech; When marketers transfer into high-tech businesses for the first time, they often ask me what book I recommend to help them understand the special issues they face. Such executives would be well advised to acquire, read and understand...; read full review | report as inappropriate

5/5: From: Amazon; Posted: Jan-05-2005; Worth Every Penny...and Then a Great Deal More; This is the third edition of a book which has developed what could be called a cult following (especially in Europe) among senior-level executives in high-tech organizations. I think it will also be of substantial interest and value to...; read full review | report as inappropriate

Selected Reviews

5/5: From: Amazon; Posted: Sep-03-2007; Great for everyone new to technology marketing; A complete and well-written guide to technology marketing strategy. If you're new to technology marketing, or maybe you've only concentrated on one aspect of it, this book will be your bible. Lots of case studies and very easy to read....; read full review | report as inappropriate