Creating Powerful Radio: Getting, Keeping and Growing Audiences News, Talk, Information & Personality...

Creating Powerful Radio
For Managers, Programmers and Talent

* GROW AUDIENCES - Increase your ratings! LifeStage Demographics: Know your audience and how they listen.

* PROGRAMMING Build exciting programming - even on dull news days - with proven techniques to guide programmers and talent to the next level of performance.

* NEWS: Write, produce and deliver powerful news. Learn multiple version techniques and much more.

* PERSONALITY Identify winning talent. Develop strong air personalities. Learn to manage high ego talent and motivate your staff to do their best.

* TALK Secrets to improve your show. Learn powerful radio interview techniques and ways to make the talk win big.

* INFORMATION Break down the walls between news and entertainment radio. Creative methods to easily write and deliver complex, detailed stories or issues using the multi-version method.

* PROMOTIONS Learn methods to spread the word about your station and write powerful copy for more effective promos and commercials

* AIRCHECKING A comprehensive step-by-step guide to show prep and effective airchecking.

Valerie Geller is an internationally acclaimed broadcast consultant working with stations that emphasize news, talk, information and personality radio.

www.gellermedia.com

* GROW AUDIENCES - Increase your ratings! LifeStage Demographics: Know your audience and how they listen.

* PROGRAMMING - Build exciting programming - even on dull news days - with proven techniques to guide programmers and talent to the next level of performance.

* PERSONALITY - Identify winning talent. Develop strong air personalities. Learn to manage high ego talent and motivate your staff to do their best.

* TALK - Secrets to improve your show. Learn powerful radio interview techniques and ways to make the talk win big.

* INFORMATION - Break down the walls between news and entertainment radio. Creative methods to easily write and deliver complex, detailed stories or issues using the "multi-version" method.

* PROMOTIONS - Learn methods to spread the word about your station and write powerful copy for more effective promos and commercials

* AIRCHECKING - A comprehensive step-by-step guide to show prep and effective airchecking. more

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1-9 out of 9

From: Amazon
Posted: Jan-29-2009

Required reading for radio people!

A brilliant book by a brilliant woman in a field not known for its brilliance. Whether you work in promotions, production, on air or management this book will help you create powerful radio. Though it leans towards Talk and takes the perspective of management more times than not it is beneficial...

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From: Amazon
Posted: Oct-23-2008

If you only read one book on radio...

If you only read one book on Talk Radio this is the one to read. It's extremely practical. Valarie covers every little thing you will ever face in creating radio programming. Its like having radio's finest consultant for the price of the book. What a deal!

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From: Amazon
Posted: Aug-01-2007

Creating Powerful Radio by Valerie Gellar

This book is a must have for anybody working in the broadcasting industry. I keep mine by my bedside and read snippets of it everyday and as a result my work is sooooooooo much better and my figures are up cos Valerie gives you all the tricks and tools of the trade you will ever need. If you are...

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From: Amazon
Posted: Jun-21-2007

Don't seek a job without it!

Creating Powerful Radio is a must-read/must-live-by for anyone who wants to succeed in art of talk radio. I live and breathe the spirit and direction of Valerie Geller's dead-on insight every day with my own show, and in programming each of the stations and networks I have directed. When I...

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From: Amazon
Posted: Jun-09-2007

As usual Valerie Geller hits it out of the park!

Valerie Geller has a gift for breaking down the basics of broadcasting. While being on the radio seems like it is an easy task, Valerie Geller explains very important techniques for helping the beginner all the way up to the most seasoned pro. It is a way to think about radio as a larger...

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From: Amazon
Posted: Jun-05-2007

"Powerful" is the operative word

"Creating Powerful Radio" is the most comprehensive work I have read on how to win in radio, and a potent weapon in any radio broadcaster's arsenal. It is well written and brimming with practical, real-world ideas that are easy to understand and implement. Its wisdom spans the nut-and-bolts to...

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From: Amazon
Posted: May-18-2007

WOW!

Not only have I heard Valerie speak, I'd follow her around with a tape recorder if I were you!!! This book and the workbook are the best! I would recommend this to the beginner as well as the seasoned radio personality!! Way to go Valerie!Denise PaganoWXXQ-Rockford's Country Q98.5Morning...

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From: Amazon
Posted: Apr-15-2007

Essential Reading for all Broadcasters

Valerie Geller is to personality radio what Mervin Block is to news writing. Reading this book is the fastest and best way to learn to successfully, deeply and intimately connect with your audience. No matter what format you're in this book will help you grow ratings.

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From: Amazon
Posted: Apr-10-2007

Many, Many "Ah-ha!" Moments

What a wonderful book! Communications students and their instructors, as well as veteran broadcasters of both radio AND TV, will recognize many, many "Ah-ha!" moments.

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