Creating Powerful Radio: Getting, Keeping and Growing Audiences News, Talk, Information & Personality...

Creating Powerful Radio
For Managers, Programmers and Talent

* GROW AUDIENCES - Increase your ratings! LifeStage Demographics: Know your audience and how they listen.

* PROGRAMMING Build exciting programming - even on dull news days - with proven techniques to guide programmers and talent to the next level of performance.

* NEWS: Write, produce and deliver powerful news. Learn multiple version techniques and much more.

* PERSONALITY Identify winning talent. Develop strong air personalities. Learn to manage high ego talent and motivate your staff to do their best.

* TALK Secrets to improve your show. Learn powerful radio interview techniques and ways to make the talk win big.

* INFORMATION Break down the walls between news and entertainment radio. Creative methods to easily write and deliver complex, detailed stories or issues using the multi-version method.

* PROMOTIONS Learn methods to spread the word about your station and write powerful copy for more effective promos and commercials

* AIRCHECKING A comprehensive step-by-step guide to show prep and effective airchecking.

Valerie Geller is an internationally acclaimed broadcast consultant working with stations that emphasize news, talk, information and personality radio.

www.gellermedia.com

* GROW AUDIENCES - Increase your ratings! LifeStage Demographics: Know your audience and how they listen.

* PROGRAMMING - Build exciting programming - even on dull news days - with proven techniques to guide programmers and talent to the next level of performance.

* PERSONALITY - Identify winning talent. Develop strong air personalities. Learn to manage high ego talent and motivate your staff to do their best.

* TALK - Secrets to improve your show. Learn powerful radio interview techniques and ways to make the talk win big.

* INFORMATION - Break down the walls between news and entertainment radio. Creative methods to easily write and deliver complex, detailed stories or issues using the "multi-version" method.

* PROMOTIONS - Learn methods to spread the word about your station and write powerful copy for more effective promos and commercials

* AIRCHECKING - A comprehensive step-by-step guide to show prep and effective airchecking. more

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Creating Powerful Radio: Getting,... Radio - General Performing Arts - Creating Powerful Radio For Managers, Programmers and Talent * GROW AUDIENCES -...	Barnes & Noble	$40 $25.55 Coupon 1 coupon available Code:No Code Required Detail: Free Shipping on orders of $25 at Barnes & Noble Expires:Jun-30-2010 Restriction:see site for more details	See it
Creating Powerful Radio: Getting,... Pages: 368, Paperback, Focal Press	Amazon 11,393 reviews	$25.55 Coupon 1 coupon available Code:No Code Required Detail: FREE Shipping on orders over $25 at Amazon. Expires:Dec-31-2010 Restriction:Some restrictions apply. See site for details.	See it

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Recent Reviews

5/5: From: Amazon; Posted: Jan-29-2009; Required reading for radio people!; A brilliant book by a brilliant woman in a field not known for its brilliance. Whether you work in promotions, production, on air or management this book will help you create powerful radio. Though it leans towards Talk and takes the...; read full review | report as inappropriate

5/5: From: Amazon; Posted: Oct-23-2008; If you only read one book on radio...; If you only read one book on Talk Radio this is the one to read. It's extremely practical. Valarie covers every little thing you will ever face in creating radio programming. Its like having radio's finest consultant for the price of...; read full review | report as inappropriate

5/5: From: Amazon; Posted: Aug-01-2007; Creating Powerful Radio by Valerie Gellar; This book is a must have for anybody working in the broadcasting industry. I keep mine by my bedside and read snippets of it everyday and as a result my work is sooooooooo much better and my figures are up cos Valerie gives you all the...; read full review | report as inappropriate

5/5: From: Amazon; Posted: Jun-21-2007; Don't seek a job without it!; Creating Powerful Radio is a must-read/must-live-by for anyone who wants to succeed in art of talk radio. I live and breathe the spirit and direction of Valerie Geller's dead-on insight every day with my own show, and in programming each...; read full review | report as inappropriate

Selected Reviews

5/5: From: Amazon; Posted: Jan-29-2009; Required reading for radio people!; A brilliant book by a brilliant woman in a field not known for its brilliance. Whether you work in promotions, production, on air or management this book will help you create powerful radio. Though it leans towards Talk and takes the...; read full review | report as inappropriate