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Entrepreneurial Marketing: The Growth of Small Firms in the New Economic Era

Entrepreneurial Marketing: The Growth of Small Firms in the New Economic...

Author: Claes Hultman, Bjorn Bjerke - (Paperback) ... more

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Between Politics and Markets: Firms, Competition, and Institutional Change in Post-Mao China (Structural Analysis in the Social Sciences)

Between Politics and Markets: Firms, Competition, and Institutional...

Author: Yi-min Lin - (Paperback) ... more

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The Firm, the Market, and the Law

The Firm, the Market, and the Law

Author: R. H. Coase - (Paperback) ... more

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From: Posted: Apr 07, 2008 Type: User Review New Institutional Economics

The essays in this book are the foundation for New Institutional Economics. Coase arrived at a simple explanation for institutions: transaction costs. In 1937 Coase argued that organizations exist because of high transaction costs, or what he...
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European Business Systems: Firms and Markets in Their National Contexts

European Business Systems: Firms and Markets in Their National Contexts

As Europe moves towards greater integration, there is increasing recognition of national differences in European ... more

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Markets in the Firm: A Market-Process Approach to Management (Hobart Papers)

Markets in the Firm: A Market-Process Approach to Management (Hobart...

Author: Tyler Cowen, David Parker - (Paperback) ... more

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From: Posted: Feb 12, 2007 Type: User Review A good synopsis of management practice and theory up to the present

I read this along with Senge's 5th Discipline and Malone's The Future of Work. The Cowen and Parker book was the most satisfying of the three. For one thing, it summarizes recent economic theorizing about the nature of the firm in a short...
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Knowledge, Organizational Evolution and Market Creation: The Globalization of Indian Firms from Steel to Software

Knowledge, Organizational Evolution and Market Creation: The...

Where do new multinationals come from? How do firms in developing economies become global players? Gita Sud de Surie ... more

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From: Posted: Jan 12, 2009 Type: User Review Especially recommended for college library business and economic studies shelves

Gita Sud de Surie (Assistant Professor in the School of Business, Adelphi University) presents Knowledge, Organizational Evolution, and Market Creation: The Globalization of Indian Firms from Steel to Software, a scholarly examination of the...
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Market Microstructure: Intermediaries and the Theory of the Firm

Market Microstructure: Intermediaries and the Theory of the Firm

Author: Daniel F. Spulber - (Paperback) - 2004 ... more

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From: Posted: May 07, 2001 Type: User Review Providing ideas of intermediary firm

This book provides concepts of intermediary firm and its functions in economy. The author starts by introducing Princing Mechanism and Adjustment (with uncertainry) in the first part. He give use a fancy applications in Economic Theory (Gen....
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101 Marketing Strategies for Accounting, Law, Consulting, and Professional Services Firms

101 Marketing Strategies for Accounting, Law, Consulting, and...

Author: Troy Waugh - (Hardcover) ... more

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Review from a shopper who 'Hated it'
From: Posted: Dec 19, 2005 Type: User Review Not marketing but selling

This book is not about marketing strategies but instead a classic book about selling and prospecting. One marketing lesson to be learned though: Newer use false declarations and dont lie about your product.
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