Free: The Future of a Radical Price

The New York Times bestselling author heralds the future of business in Free.

In his revolutionary bestseller, The Long Tail, Chris Anderson demonstrated how the online marketplace creates niche markets, allowing products and consumers to connect in a way that has never been possible before. Now, in Free, he makes the compelling case that in many instances businesses can profit more from giving things away than they can by charging for them. Far more than a promotional gimmick, Free is a business strategy that may well be essential to a company's survival.

The costs associated with the growing online economy are trending toward zero at an incredible rate. Never in the course of human history have the primary inputs to an industrial economy fallen in price so fast and for so long. Just think that in 1961, a single transistor cost $10; now Intel's latest chip has two billion transistors and sells for $300 (or 0.000015 cents per transistor--effectively too cheap to price). The traditional economics of scarcity just don't apply to bandwidth, processing power, and hard-drive storage.

Yet this is just one engine behind the new Free, a reality that goes beyond a marketing gimmick or a cross-subsidy. Anderson also points to the growth of the reputation economy; explains different models for unleashing the power of Free; and shows how to compete when your competitors are giving away what you're trying to sell.

In Free, Chris Anderson explores this radical idea for the new global economy and demonstrates how this revolutionary price can be harnessed for the benefit of consumers and businesses alike.

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ProductReviews89/100 (7 Reviews)

Recent Reviews

3/5: From: Amazon; Posted: Aug-10-2009; Worth a review; Nutshell review - This books does essentially what it sets out to do; review the world of services and products supplied either for free or close enough to free that its not worth metering. It is light reading, news/magazine article...; read full review | report as inappropriate

5/5: From: Amazon; Posted: Aug-10-2009; Engaging, Enlightening . . . Excellent; I found this book to be a terrific exposition on the internet economy. More than that, however, it put current trends in a historical context, giving the author's point of view additional credence and weight. If you are looking for a...; read full review | report as inappropriate

4/5: From: Amazon; Posted: Aug-08-2009; Steal this book! Didn't we already try this?; Abby Hoffman's one-man pirate promotion didn't catch on forty years ago, but Anderson suggests he might have been on to something. Anderson is Editor in Chief of Wired magazine, where I first read the outline of this idea in an article...; read full review | report as inappropriate

5/5: From: Amazon; Posted: Aug-04-2009; Excellent read; I think Chris has done a amazing job writing this book. Especially first few chapters and great read for anyone who wants to understand how economics of "free" works and how we should be thinking about this. Good read for anyone who...; read full review | report as inappropriate

Selected Reviews

5/5: From: Amazon; Posted: Aug-10-2009; Engaging, Enlightening . . . Excellent; I found this book to be a terrific exposition on the internet economy. More than that, however, it put current trends in a historical context, giving the author's point of view additional credence and weight. If you are looking for a...; read full review | report as inappropriate

3/5: From: Amazon; Posted: Aug-10-2009; Worth a review; Nutshell review - This books does essentially what it sets out to do; review the world of services and products supplied either for free or close enough to free that its not worth metering. It is light reading, news/magazine article...; read full review | report as inappropriate