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Arthur Middleton Hughes Economics Books

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Strategic Database Marketing

Strategic Database Marketing
16 Reviews

Web-focused strategies for turning a company?s customer list into its most powerful competitive advantage... more

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  • $32.97
  • at Amazon
  • at Amazon
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  • 1 coupon available

    • Code:No Code Required
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      FREE Shipping on orders over $25 at Amazon.

    • Expires:Dec-31-2010
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    Review
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    Strategic Database Marketing
    • From:Amazon
    • Posted:Dec-11-2008
    • Essential database marketing resource
    • Can you have too much information? Only if you don't know how to use it. Although many companies already use the Internet in tandem with their databases to gather information about their customers,...
    • read full review | report as inappropriate
    • From:Amazon
    • Posted:Aug-01-2007
    • Useful content, but not well written
    • For anyone who's looking for a well-written reflection on state-of-the-art direct marketing, this is not the right book. Yet, Arthur Hughes' 'Strategic Database Marketing' still has its merits.
    • read full review | report as inappropriate
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