101 Marketing Strategies for Accounting, Law, Consulting, and Professional Services Firms

New marketing strategies for professional service businesses
This insightful guide shows professional services professionals like accountants, lawyers, and consultants how to market their services and sell better. It covers the entire service transaction, from developing a relationship to closing the deal and helps service professionals determine where they are in the selling process and follow-through for the best result. With 101 Marketing Strategies, professional services providers will learn to bring in new clients and build better relationships with existing ones.

Troy Waugh, CPA (Nashville, TN), is the author of the highly acclaimed book Power Up Your Profits and one of the most sought-after speakers on sales and marketing professional services in the country. He is also the founder of The Rainmaker Academy, the leading sales and marketing training courses in the U.S. and Western Europe. more

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Recent Reviews

1/5: From: Amazon; Posted: Dec-19-2005; Not marketing but selling; This book is not about marketing strategies but instead a classic book about selling and prospecting. One marketing lesson to be learned though: Newer use false declarations and dont lie about your product.; read full review | report as inappropriate

1/5: From: Amazon; Posted: Jul-19-2005; 101 Marketing Strategies for Accounting, Law, Consulting, and Professional Services Firms; Was not happy with the book.Waste of my money; read full review | report as inappropriate

2/5: From: Amazon; Posted: Nov-08-2004; Not Worth The Effort; The book explores some aspects of lawyer marketing but the treatment is superficial at best. Sorry, but I did not find this book helpful; read full review | report as inappropriate

Selected Reviews

1/5: From: Amazon; Posted: Dec-19-2005; Not marketing but selling; This book is not about marketing strategies but instead a classic book about selling and prospecting. One marketing lesson to be learned though: Newer use false declarations and dont lie about your product.; read full review | report as inappropriate