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The Laws of Simplicity (Simplicity: Design, Technology, Business, Life)

Received an Honorable Mention in the Communication and Cultural Studies category of the 2005 Professional/Scholarly Publishing Annual Awards Competition presented by the Association of American Publishers, Inc.

Finally, we are learning that simplicity equals sanity. We're rebelling against technology that's too complicated, DVD players with too many menus, and software accompanied by 75-megabyte "read me" manuals. The iPod's clean gadgetry has made simplicity hip. But sometimes we find ourselves caught up in the simplicity paradox: we want something that's simple and easy to use, but also does all the complex things we might ever want it to do. In The Laws of Simplicity, John Maeda offers ten laws for balancing simplicity and complexity in business, technology, and design?guidelines for needing less and actually getting more.

Maeda?a professor in MIT's Media Lab and a world-renowned graphic designer?explores the question of how we can redefine the notion of "improved" so that it doesn't always mean something more, something added on.

Maeda's first law of simplicity is "Reduce." It's not necessarily beneficial to add technology features just because we can. And the features that we do have must be organized (Law 2) in a sensible hierarchy so users aren't distracted by features and functions they don't need. But simplicity is not less just for the sake of less. Skip ahead to Law 9: "Failure: Accept the fact that some things can never be made simple." Maeda's concise guide to simplicity in the digital age shows us how this idea can be a cornerstone of organizations and their products?how it can drive both business and technology. We can learn to simplify without sacrificing comfort and meaning, and we can achieve the balance described in Law 10. This law, which Maeda calls "The One," tells us: "Simplicity is about subtracting the obvious, and adding the meaningful."
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The Laws of Simplicity:

Ten laws of simplicity for business, technology, and design teach readers howto need less but get more.

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Laws of Simplicity

by John Maeda. ISBN13: 9780262134729. ISBN10: 0262134721. Published by Triliteral. Edition: 06

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The Laws of Simplicity (Books)

Design - Product Art - Ten laws of simplicity for business, technology, and design that teach us how to need less but...

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The Laws of Simplicity (Simplicity:...

Pages: 127, Hardcover, The MIT Press

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ProductReviews72/100 (51 Reviews)

Recent Reviews

5/5
From: Amazon
Posted: Apr-30-2009
A very smart and insightful book

I love this book. People may find that the laws described are too trivial. Although they may seem simple they are actually very difficult to master. These laws could be used to improve most of today situations and products. However as I...

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1/5
From: Amazon
Posted: Mar-31-2009
Not worth it

It's somewhat interesting to read but definitely not worth the money nor time. The book is VERY short and the 10 chapters reveal truths that everybody knows already. You can just sit down and think for a moment about simplicity and you...

read full review | report as inappropriate
5/5
From: Amazon
Posted: Mar-24-2009
Great Design Book

Bought this book for a class I am taking online and it was a great read. The laws and keys in the book should be mandatory reading for designers, such simplicity should not be ignored!

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4/5
From: Amazon
Posted: Feb-23-2009
Design Simplicity

As a techie guy, I respect the authors overriding message. Keep technology products simple.I often recall buying or looking at products that I want to do just one or 2 things and finding I need to look at the manual because the product...

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Selected Reviews

5/5
From: Amazon
Posted: Apr-30-2009
A very smart and insightful book

I love this book. People may find that the laws described are too trivial. Although they may seem simple they are actually very difficult to master. These laws could be used to improve most of today situations and products. However as I...

read full review | report as inappropriate
3/5
From: Amazon
Posted: Jul-04-2008
Manage your expectations...

If you manage your expectations, this little book can be pleasant, even delightful. But if your interest is for more serious, robust exploration, then look elsewhere. The title is a bit misleading. The term "Laws" suggest principles that...

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1/5
From: Amazon
Posted: Mar-31-2009
Not worth it

It's somewhat interesting to read but definitely not worth the money nor time. The book is VERY short and the 10 chapters reveal truths that everybody knows already. You can just sit down and think for a moment about simplicity and you...

read full review | report as inappropriate
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