Web Marketing For Dummies (For Dummies (Computer/Tech))

Just because you?re launching a Web site for your product or service doesn?t automatically mean you?ll rake in big money. Billions of Web sites are competing for consumers? attention, and if you?re new to online sales, it may be a little daunting.

Web Marketing for Dummies provides the know-how for creating a solid Web marketing plan, from building a user-friendly site that draws attention to closing a sale on your site. This easily accessible guide leverages your offline knowledge of marketing into mastery of the Web. It shows you a number of strategies that you can apply to your business and how to put your site to work for you. The items you?ll draw from this book will enable you to:

Understand online marketing essentials
Prepare an online business plan
Design the look and feel of your site
Create a concept, develop content, and make it accessible
Know the key components of an online store
Use buzzing, e-mailing, and other advertising tactics
Make your site search engine friendly
Handle Web transactions with ease
Stay out of legal trouble
Wow customers with new technology

This guide also features free ways to market your site, as well as ways to revamp tired sites. In addition, there is also a list of common mistakes that are easy to make, but also easy to avoid. With Web Marketing for Dummies, you?ll be claiming your space in the online marketplace and maximizing your marketing dollars in no time! more

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Smarter Choice Web Marketing for Dummies by Jan Zimmerman. ISBN13: 9780470049822. ISBN10: 0470049820. Published by John Wiley & Sons, Inc.. Edition: 06 Used	Textbooks.com 2,445 reviews *smarter certified	$25 $13.75 Coupon 2 coupons available Code:xicyx Detail: Use coupon code xicyx at checkout to enjoy Free Shipping on your order plus enter to win $500 at Textbooks. Expires:Dec-31-2009 Restriction:Unknow Code:No Code Required Detail: Free shipping w/ $25 purchase at Textbooks. Expires:Dec-31-2009 Restriction:Unknow	See it

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4/5: From: Amazon; Posted: Oct-12-2009; Web Marketing for Dummies Review; Web Marketing for Dummies is so clearly written that even a "dummie" can learn how to market a product or service on the internet. This book covers everything from building a web marketing plan and establishing a strong web presence, to...; read full review | report as inappropriate

3/5: From: Amazon; Posted: Jan-18-2009; Great intro material, but lacks depth; This books is a good primer on Web Marketing, but it does not go into detail(as is the case with most Dummies books). I already knew most of the material in this book.If you are new to web marketing, this is probably a good book to get...; read full review | report as inappropriate

5/5: From: Amazon; Posted: Nov-28-2008; Web Marketing for Dummies; My book arrived in perfect condition, just like new. This book was recommended by the S.B.A. and I'm 3/4th of the way through reading it. It has been a tremendous help starting a web based business.; read full review | report as inappropriate

3/5: From: Amazon; Posted: Jul-29-2008; Better off Leaving it to Professionals!; This is a solid overview of the internet marketing genre. However, if you are serious about your small business, odds are you just do not have the time available to focus on internet marketing. Internet Marketing is something that...; read full review | report as inappropriate

Selected Reviews

4/5: From: Amazon; Posted: Oct-12-2009; Web Marketing for Dummies Review; Web Marketing for Dummies is so clearly written that even a "dummie" can learn how to market a product or service on the internet. This book covers everything from building a web marketing plan and establishing a strong web presence, to...; read full review | report as inappropriate

3/5: From: Amazon; Posted: Jan-18-2009; Great intro material, but lacks depth; This books is a good primer on Web Marketing, but it does not go into detail(as is the case with most Dummies books). I already knew most of the material in this book.If you are new to web marketing, this is probably a good book to get...; read full review | report as inappropriate