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Ward Hanson Database Books

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Principles of Internet Marketing

Principles of Internet Marketing
16 Reviews

This pioneering textbook lays the foundation for using the most exciting marketing medium in decades. It shows what... more

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  • $157.00
  • from $78.50
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      Free shipping w/ $25 purchase at Textbooks.

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      FREE Shipping on orders over $25 at Amazon.

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    Principles of Internet Marketing
    • From:Amazon
    • Posted:Jan-26-2007
    • From:Amazon
    • Posted:Oct-16-2003
    • Very good, but dated
    • This is a classic. One of the most serious earlier works on the topic. Professor Hanson brought a very solid theoretical framework to Web marketing. The book came at a time when we finally all...
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    • From:Amazon
    • Posted:May-06-2001
    • A very practical book - I love it !
    • This is a great book on internet marketing. Unlike many other books on similar subjects I have read , I found this book most practical - and closest to the need in the real business world ! Lots of...
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