Successful Affiliate Marketing for Merchants

If you??re an online business, instead of paying for an ad, like a banner, you pay for the result the sale. This is called affiliate marketing. Pay for Performance will show anyone conducting business online, how to plan, implement, and manage a successful affiliate marketing program. The reader will find valuable Web resources such as tracking software and contract templates with the guidance of this book. There will also be direction for the reader to focus the content and develop the right affiliate model for the type of business. It will also provide case studies of successful programs as well as failures and scams to demonstrate and teach the lessons of building a successful program. more

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From: Amazon
Posted: Apr-15-2009

Great book for Affiliate Managers

If you become or need to learn how to manage an affiliate program this is the book to get.

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From: Amazon
Posted: Jul-25-2006

The Classic and Must Have

If you are new to Affiliate Marketing and got the job to manage your companies Affiliate Program or want to get this job, you should buy this book. It is also an item that should be in the library of a bigger company with a large in-house managed Affiliate Program as reference for new Employees...

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From: Amazon
Posted: Oct-22-2005

Past It's Prime

While there is some useful information in this book it is pretty outdated.When it was released in 2001 I believe it was the definitive work on the subject.However, now over 4 years later, most of the links to sites the book refer's to as resources you want to visit are now dead links.If it was...

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From: Amazon
Posted: Sep-22-2004

Excellent information but out of date

Not too many things change faster than the internet. This book is chock full of good information and it is the only serious book on the subject available. Please issue a new edition! It is a couple of years out of date, which is a lifetime in web years.

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From: Amazon
Posted: Aug-12-2004

Excellent Resource for Affiliate Merchants

Well-written "How to" guide to building an affiliate program. A must read for new Internet entrepreneurs.

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From: Amazon
Posted: Jan-17-2004

The Bible of Affiliate Marketing Books

If you're in the Affiliate business, or want to be, you must read this book. Can you become a priest without reading the Bible? Probably not. So why do you think you can be a successful Affiliate Marketer without reading THE book on the subject?Since I'm in the Affiliate Marketing Industry, I...

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From: Amazon
Posted: Aug-20-2002

Extremely useful for anyone launching an affiliate program

This book certainly helped me organize my thinking while putting together an affiliate program. Although it seems aimed at larger organizations (the authors envision an entire department running the affiliate program), smaller merchants will find a lot of solid advice. The only negative comment I...

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From: Amazon
Posted: Jul-26-2001

Quite Disappointed

I was excited to see a recently published book on affiliate marketing, especially with the reputation of these authors, but once I started reading, I was quite disappointed. Though the book offers many useful websites as references and examples, for the most part I felt the book offered very...

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From: Amazon
Posted: Jul-21-2001

This is a definite MUST HAVE for any web site merchant!

I only wish I would have read this book before I put my affiliate program together. This book is so crammed full of valuable information, resources, tips, and help. I took 4 pages worth of notes. This book is excellently written both for the merchant who is thinking about putting an affiliate...

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From: Amazon
Posted: Jun-25-2001

Very useful

It's a practical, useful and throrough book. I especially liked that it included current trends and related phenomena. Two minor complaints: (1) I can't easily find back something, since chapters & parts are devided in a counter-intuitive way (at least, for me), and (2) I disagree to see...

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