Successful Affiliate Marketing for Merchants

If you??re an online business, instead of paying for an ad, like a banner, you pay for the result the sale. This is called affiliate marketing. Pay for Performance will show anyone conducting business online, how to plan, implement, and manage a successful affiliate marketing program. The reader will find valuable Web resources such as tracking software and contract templates with the guidance of this book. There will also be direction for the reader to focus the content and develop the right affiliate model for the type of business. It will also provide case studies of successful programs as well as failures and scams to demonstrate and teach the lessons of building a successful program. more

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Paperback, Shawn Collins, Frank Fiore, Amazon, Buy.com

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ProductReviews92/100 (17 Reviews)

Recent Reviews

5/5: From: Amazon; Posted: Apr-15-2009; Great book for Affiliate Managers; If you become or need to learn how to manage an affiliate program this is the book to get.; read full review | report as inappropriate

5/5: From: Amazon; Posted: Jul-25-2006; The Classic and Must Have; If you are new to Affiliate Marketing and got the job to manage your companies Affiliate Program or want to get this job, you should buy this book. It is also an item that should be in the library of a bigger company with a large...; read full review | report as inappropriate

2/5: From: Amazon; Posted: Oct-22-2005; Past It's Prime; While there is some useful information in this book it is pretty outdated.When it was released in 2001 I believe it was the definitive work on the subject.However, now over 4 years later, most of the links to sites the book refer's to as...; read full review | report as inappropriate

4/5: From: Amazon; Posted: Sep-22-2004; Excellent information but out of date; Not too many things change faster than the internet. This book is chock full of good information and it is the only serious book on the subject available. Please issue a new edition! It is a couple of years out of date, which is a...; read full review | report as inappropriate

Selected Reviews

5/5: From: Amazon; Posted: Apr-15-2009; Great book for Affiliate Managers; If you become or need to learn how to manage an affiliate program this is the book to get.; read full review | report as inappropriate

3/5: From: Amazon; Posted: Jul-26-2001; Quite Disappointed; I was excited to see a recently published book on affiliate marketing, especially with the reputation of these authors, but once I started reading, I was quite disappointed. Though the book offers many useful websites as references and...; read full review | report as inappropriate

2/5: From: Amazon; Posted: Oct-22-2005; Past It's Prime; While there is some useful information in this book it is pretty outdated.When it was released in 2001 I believe it was the definitive work on the subject.However, now over 4 years later, most of the links to sites the book refer's to as...; read full review | report as inappropriate