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Principles of Internet Marketing
Principles of Internet Marketing

Principles of Internet Marketing

Principles of Internet Marketing

Author: Ward Hanson - (Hardcover) ... more

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Review from a shopper who 'Loved it'
From: Posted: May 06, 2001 Type: User Review A very practical book - I love it !

This is a great book on internet marketing. Unlike many other books on similar subjects I have read , I found this book most practical - and closest to the need in the real business world ! Lots of very interesting case studies in it, and most...
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Review from a shopper who 'Hated it'
From: Posted: Jan 26, 2007 Type: User Review Outdated

Well intentioned, and a good overview.... for 1999. The web and the world have changed substantially since the book was published.
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Review from a shopper who was 'On the Fence'
From: Posted: Oct 16, 2003 Type: User Review Very good, but dated

This is a classic. One of the most serious earlier works on the topic. Professor Hanson brought a very solid theoretical framework to Web marketing. The book came at a time when we finally all wanted to get more rigouros with the "New Economy". I...
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Successful Affiliate Marketing for Merchants

Successful Affiliate Marketing for Merchants

Author: Shawn Collins, Frank Fiore - (Paperback) ... more

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Review from a shopper who 'Loved it'
From: Posted: Apr 15, 2009 Type: User Review Great book for Affiliate Managers

If you become or need to learn how to manage an affiliate program this is the book to get.
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Review from a shopper who 'Hated it'
From: Posted: Oct 22, 2005 Type: User Review Past It's Prime

While there is some useful information in this book it is pretty outdated.

When it was released in 2001 I believe it was the definitive work on the subject.

However, now over 4 years later, most of the links to sites the...
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Review from a shopper who was 'On the Fence'
From: Posted: Jul 26, 2001 Type: User Review Quite Disappointed

I was excited to see a recently published book on affiliate marketing, especially with the reputation of these authors, but once I started reading, I was quite disappointed. Though the book offers many useful websites as references and examples,...
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Web Marketing For Dummies (For Dummies (Computer/Tech))

Web Marketing For Dummies (For Dummies (Computer/Tech))

Author: Jan Zimmerman - (Paperback) ... more

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From: Posted: Oct 12, 2009 Type: User Review Web Marketing for Dummies Review

Web Marketing for Dummies is so clearly written that even a "dummie" can learn how to market a product or service on the internet. This book covers everything from building a web marketing plan and establishing a strong web presence, to promoting...
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Review from a shopper who was 'On the Fence'
From: Posted: Jan 18, 2009 Type: User Review Great intro material, but lacks depth

This books is a good primer on Web Marketing, but it does not go into detail(as is the case with most Dummies books). I already knew most of the material in this book.

If you are new to web marketing, this is probably a good book to...
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Planning, Developing, and Marketing Successful Web Sites (Web Warrior Series)

Planning, Developing, and Marketing Successful Web Sites (Web Warrior...

Author: Jason Miletsky - (Paperback) ... more

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Review from a shopper who 'Loved it'
From: Posted: Aug 12, 2009 Type: User Review Book was in good shape

The book was recieved in good condition with no highlights or excessive wear and tear. The book took a long time to get to me, even though I paid more for an expedited shipping, it still took 7-business days instead of 2-3.
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Review from a shopper who was 'On the Fence'
From: Posted: Mar 09, 2007 Type: User Review IT'S OK

There was some useful information, but the organization of the book could use some improvement. Some of the information is outdated and needs to be updated with the changing environment.
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The Engaged Customer : The New Rules of Internet Direct Marketing

The Engaged Customer : The New Rules of Internet Direct Marketing

Author: Hans Peter Brondmo, Geoffrey Moore - (Hardcover) - 2000 ... more

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Review from a shopper who 'Loved it'
From: Posted: Feb 28, 2002 Type: User Review A real and ethical plan for internet marketing and not spam

The authors have put together perhaps one of the best and most complete books on marketing via e-mail on the market today. Note that I said "marketing via e-mail" and not spamming via e-mail. The authors actually address this issue and how to...
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Review from a shopper who 'Hated it'
From: Posted: May 28, 2005 Type: User Review Rather Outdated

The book is a decent read for those who aren't familiar with online marketing at all, but if the reader has any experience, they will find this to be a waste of their time.

Most of the examples used in the book seem like they were...
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Review from a shopper who was 'On the Fence'
From: Posted: Dec 21, 2001 Type: User Review This books wraps up other online marketing concepts.

I have read many books on e-mail strategies, viral marketing and permission-based marketing and this one makes the cut.

I figured by reading the book I would get some pretty good analysis of what it takes to run a good e-mail marketing campaign,...
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Rule the Freakin' Markets: How to Profit in Any Market, Bull or Bear

Rule the Freakin' Markets: How to Profit in Any Market, Bull or Bear

Author: Michael Parness, Kirstin Peterson - (Paperback) - 2004 ... more

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Review from a shopper who 'Loved it'
From: Posted: Aug 24, 2009 Type: User Review This is for beginners! please understand that

I read alot of negative reviews 1 star etc. everything is saying it's rubbish doesn't teach anything new..
well I think the book is for beginners not for advanced traders.

I have read the book and I would say for a beginner its...
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Review from a shopper who 'Hated it'
From: Posted: Apr 26, 2009 Type: User Review Crap

This book is absolute crap. I've been in the financial industry for more than 20 years. This book is a good way for the author to make money selling books. Look elsewhere.
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Review from a shopper who was 'On the Fence'
From: Posted: Apr 28, 2008 Type: User Review This was one of the selections my husband

wanted and he read it. Can't say much more than that. He has asked me to order all of the Cramer books. Skip this one and get those.
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Inside the Tornado: Marketing Strategies from Silicon Valley's Cutting Edge

Inside the Tornado: Marketing Strategies from Silicon Valley's Cutting Edge

Author: Geoffrey A. Moore - (Paperback) ... more

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Review from a shopper who 'Loved it'
From: Posted: Sep 15, 2009 Type: User Review One of the Best High Tech Marketing Books

Geoffrey Moore is clearly a seasoned professional in high tech marketing. This book articulates the dynamics of post-chasm marketing better than any other text I've seen. His treatment of positioning, competitive advantage, and psychographic...
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Review from a shopper who 'Hated it'
From: Posted: Apr 08, 1999 Type: User Review REPACKAGING BASIC MARKETING

Well it is nothing but old and basic marketing from marketing 101 repackaged for the Silicon Valley. I EXPECTED MORE FROM HIM. DISAAPOINTED.
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From: Posted: Aug 03, 2007 Type: User Review Inside The Tornado

Classic textbook style. Lots of charts and good information. Moore's writing style is basic academic but available nevertheless. If you do marketing in a fast-growing busines or emerging market, this is an essential part of your toolkit. The...
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3G Marketing on the Internet, Seventh Edition: Third Generation Internet Marketing Strategies for Online Success

3G Marketing on the Internet, Seventh Edition: Third Generation Internet...

Author: Susan Sweeney, Ed Dorey, Andy MacLellan - (Paperback) ... more

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Review from a shopper who 'Loved it'
From: Posted: Jan 10, 2007 Type: User Review Great Book

Gives a great overview of different strategies to use that are quick & easy to implement.
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Review from a shopper who 'Hated it'
From: Posted: Feb 17, 2007 Type: User Review Was a schill for the authors other book and certain companies

This book was largely uninformative, too broad in scope to be useful, and every chapter it felt like it was a pitch for some web companies's Wares, including the other authors Book. Do not waste your time on it.
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Review from a shopper who was 'On the Fence'
From: Posted: Aug 20, 2009 Type: User Review This book is good not great

Some of this book is common sense and some of it seems to suggest to find another expert company to do the tough stuff. I thought it was an easy read and I feel like i gained some knowledge.
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Selling Beyond Ebay: Foolproof Ways to Reach More Customers And Make Big...
Selling Beyond Ebay: Foolproof Ways to Reach More Customers And Make Big Money on Rival Online Marketplaces

Selling Beyond Ebay: Foolproof Ways to Reach More Customers And Make Big Money on Rival Online Marketplaces

Selling Beyond Ebay: Foolproof Ways to Reach More Customers And Make Big...

Author: Greg Holden - (Paperback) ... more

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Review from a shopper who 'Loved it'
From: Posted: Mar 20, 2008 Type: User Review Life after Ebay, but don't leave them out

I purchased this book after being suspended from EBay after being a member since 1999, a powerseller, and with a rating of over 5,000. I learned an expensive lesson and gathered great infomation due to suspension, but especially form this book....
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Review from a shopper who 'Hated it'
From: Posted: May 19, 2009 Type: User Review POOR. NOTHING REVEALED BEYOND EBAY,

I BOUGHT THIS BOOK AS THE TITLE PROMISES NEW VENUES, BUT THERE IS REALLY NOTHING THEY REVEAL EXCEPT AN EUROPEAN SITE WHICH TURNS OUT TO BE A BRANCH OF AMAZON, AND WHICH IS JUST IMPOSSIBLE FOR AMERICAN SELLERS TO USE. A WASTE OF MONEY
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Review from a shopper who was 'On the Fence'
From: Posted: Jul 25, 2006 Type: User Review e-selling overview

An easy read. Definitely worth the money, for the websites I might never have found otherwise, & the interviews w. ebayers
who've found success combining ebay w. other e-selling methods
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MySQL Pocket Reference

MySQL Pocket Reference

Author: George Reese - (Mass Market Paperback) ... more

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Review from a shopper who 'Loved it'
From: Posted: Mar 29, 2009 Type: User Review great knowledge base

For the occasional MySQL programmer this book is a must. I use MySQL to a small degree in my recent game project and this book gives me all the knowledge I need to write simple queries in C++
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Review from a shopper who was 'On the Fence'
From: Posted: May 07, 2007 Type: User Review Good, but needs updating & improving

It's handy, but a little old and too brief with important parts left out. It needs to be updated and improved. Ie: The admin commands are poorly covered. Do not use this book to help you use Grant or Revoke. The Grant All section is simply wrong.
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