database marketing in Database Books

"Desktop Database Marketing is a masterful work that belongs on every business bookshelf. Jack Schmid and Alan Weber... more

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  Desktop Database Marketing

  • From:Amazon
  • Posted:Feb-28-2002

  • Great and detailed book for this technique
  • Desktop Database Marketing is a primer on using current desktop technology to market your business in all forms. Not just how to get new customers, but how to maintain customer relations, how to...
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This pioneering textbook lays the foundation for using the most exciting marketing medium in decades. It shows what... more

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  Principles of Internet Marketing

  • From:Amazon
  • Posted:Jan-26-2007

  • Outdated
  • Well intentioned, and a good overview.... for 1999. The web and the world have changed substantially since the book was published.
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  • From:Amazon
  • Posted:Oct-16-2003

  • Very good, but dated
  • This is a classic. One of the most serious earlier works on the topic. Professor Hanson brought a very solid theoretical framework to Web marketing. The book came at a time when we finally all...
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  • From:Amazon
  • Posted:May-06-2001

  • A very practical book - I love it !
  • This is a great book on internet marketing. Unlike many other books on similar subjects I have read , I found this book most practical - and closest to the need in the real business world ! Lots of...
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If you??re an online business, instead of paying for an ad, like a banner, you pay for the result the sale. This is... more

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  Successful Affiliate Marketing for Merchants

  • From:Amazon
  • Posted:Apr-15-2009

  • Great book for Affiliate Managers
  • If you become or need to learn how to manage an affiliate program this is the book to get.
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  • From:Amazon
  • Posted:Oct-22-2005

  • Past It's Prime
  • While there is some useful information in this book it is pretty outdated.
    
    When it was released in 2001 I believe it was the definitive work on the subject.
    
    However, now over...
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  • From:Amazon
  • Posted:Jul-26-2001

  • Quite Disappointed
  • I was excited to see a recently published book on affiliate marketing, especially with the reputation of these authors, but once I started reading, I was quite disappointed. Though the book offers...
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Digital Marketing Strategy emphasizes how digital technologies make marketing more effective because they allow for... more

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  Digital Marketing Strategy: Text and Cases

  • From:Amazon
  • Posted:Feb-12-2005

  • Major disapointment
  • This book was required for the course that I took, and a major disapointment. Number one is content - far too theoretical and academic to be useful for a small business owner. If you go to school...
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  • From:Amazon
  • Posted:Apr-21-2004

  • Leveraging Digital Technologies for Marketing Managers
  • When I was in b-school I really learned to like well-written cases. Of course they aren't real life, but they do serve to illustrate certain points in a way that requires creative interpretation...
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Enables professionals to perform efficient and cost-effective market research using the Internet and online... more

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  Online Market Research: Cost-Effective Searching of the Internet and Online Databases

  • From:Amazon
  • Posted:Feb-07-1999

  • This is a 1995 book, out of date. Amazon should be ashamed
  • Anyone looking for the latest information about online market research should look elsewhere. I bought this book from amazon, and when I sat down to read it, I was dismayed to see how out-of-date...
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  • From:Amazon
  • Posted:Jul-11-1996

  • Good general purpose research handbook for online sources.
  • Many research texts for business and the social sciencesdiscuss secondary research sources. However, most, ifnot, all texts written in the past few years have had their chapters on this important...
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The definitive book to attracting and retaining a target Web audience, this title shows how to build the roads... more

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  Net Results: Web Marketing that Works

  • From:Amazon
  • Posted:Oct-29-1999

  • Dr. Lowe says, "I use it as a graduate Internet textbook
  • Net Results:Web Marketing that Works is the book I selected as the textbook for my graduate Internet Marketing class at San Francisco State University. It covers all aspects of marketing online....
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  • From:Amazon
  • Posted:Oct-08-1998

  • Plenty of Net, Not Much Marketing
  • I had high expectations for this book, especially with my knowledge of USWEB as a large internet professional services organization. I was bored with the rehash of internet knowledge and put it...
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To help you be more efficient in your work, this handy pocket reference gives you instant reminders on how to use... more

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  MySQL Pocket Reference

  • From:Amazon
  • Posted:Mar-29-2009

  • great knowledge base
  • For the occasional MySQL programmer this book is a must. I use MySQL to a small degree in my recent game project and this book gives me all the knowledge I need to write simple queries in C++
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  • From:Amazon
  • Posted:May-07-2007

  • Good, but needs updating & improving
  • It's handy, but a little old and too brief with important parts left out. It needs to be updated and improved. Ie: The admin commands are poorly covered. Do not use this book to help you use...
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In this must-have book for eBay entreprenuers, eBay experts reveal how to reach the more than 100 million registered... more

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  The 7 Essential Steps to Successful eBay Marketing

  • From:Amazon
  • Posted:Jul-19-2009

  • Adanced guide to marketing on eBay
  • Use if desire tips and suggestions on how to place items from a marketing viewpoint. Many suggestions are timeless regardless of how screwed up eBay makes their site (product)
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  • From:Amazon
  • Posted:Nov-22-2007

  • Very helpful!!
  • I am new as an ebay seller and I plan to open a store soon I hope. I bought this book in order to get good, helpful tips and advices. I got them! This book goes in depth in every aspect. Very...
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Just because you?re launching a Web site for your product or service doesn?t automatically mean you?ll rake in big... more

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  Web Marketing For Dummies (For Dummies (Computer/Tech))

  • From:Amazon
  • Posted:Oct-12-2009

  • Web Marketing for Dummies Review
  • Web Marketing for Dummies is so clearly written that even a "dummie" can learn how to market a product or service on the internet. This book covers everything from building a web marketing plan and...
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  • From:Amazon
  • Posted:Jan-18-2009

  • Great intro material, but lacks depth
  • This books is a good primer on Web Marketing, but it does not go into detail(as is the case with most Dummies books). I already knew most of the material in this book.
    
    If you are new to...
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This innovative text provides future developers and designers information on how to think about creating a successful... more

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  Planning, Developing, and Marketing Successful Web Sites (Web Warrior Series)

  • From:Amazon
  • Posted:Aug-12-2009

  • Book was in good shape
  • The book was recieved in good condition with no highlights or excessive wear and tear. The book took a long time to get to me, even though I paid more for an expedited shipping, it still took...
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  • From:Amazon
  • Posted:Mar-09-2007

  • IT'S OK
  • There was some useful information, but the organization of the book could use some improvement. Some of the information is outdated and needs to be updated with the changing environment.
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This text presents a road-tested framework to help students and practitioners understand how to think about and... more

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  MP Internet Marketing: Building Advantage in a Networked Economy with CD

  • From:Amazon
  • Posted:Feb-23-2009

  • Relevant in 2002, but not in 2009
  • I'm sure this book was cutting edge for marketing in 2002, but in 2009 it missed the social media marketing revolution boat by several hundred miles. It does a good job of explaining basic...
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  • From:Amazon
  • Posted:Dec-18-2008

  • Internet marketing, Building Advantae in a networked economy
  • I found this book to have all the essiential elements necessiary begin a database marketing compaign clearly explained. The marketing tools, e-commerce levers and platforms and diagrams were well...
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In 1988, Michael Parness followed a stockbroker's advice and lost nearly all of his nest egg of $150,000. In 1999, he... more

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  Rule the Freakin' Markets: How to Profit in Any Market, Bull or Bear

  • From:Amazon
  • Posted:Aug-24-2009

  • This is for beginners! please understand that
  • I read alot of negative reviews 1 star etc. everything is saying it's rubbish doesn't teach anything new..
    well I think the book is for beginners not for advanced traders.
    
    I have...
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  • From:Amazon
  • Posted:Apr-26-2009

  • Crap
  • This book is absolute crap. I've been in the financial industry for more than 20 years. This book is a good way for the author to make money selling books. Look elsewhere.
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  • From:Amazon
  • Posted:Apr-28-2008

  • This was one of the selections my husband
  • wanted and he read it. Can't say much more than that. He has asked me to order all of the Cramer books. Skip this one and get those.
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Groth shows how anyone working with a database can familiarize himself with SQL in only three hours using the CD. The... more

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  Hands-On SQL: The Language, Querying, Reporting and the Marketplace (Bk/CD-ROM)

  • From:Amazon
  • Posted:Aug-29-2000

  • Great Basic Outline
  • This is the best basic outline of how to use SQL that I've seen. Other choices are books that merely provide a dictionary of commands, or that get into complicated solutions using particular...
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  • From:Amazon
  • Posted:Oct-27-1999

  • No Ansi SQL
  • I don't like this book. This book doesn't use Ansi-92 SQL, instead it uses the SQL language implemented in SQLBase. The second half of the book show how to implement an application in SQL Windows!
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The Internet is changing the world?including the world of people-to-people marketing. With Quixtar, that world of... more

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  The Quixtar Revolution: Discover the New High-Tech, High-Touch World of Marketing

  • From:Amazon
  • Posted:Apr-22-2008

  • No Hype - a Good Overview
  • After reading some of the reviews, had to make a more brief comment:
    
    I own the book, I like the book, I'm and IBO... yet, I think some of the 5-star reviews are over-rated. (There are...
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  • From:Amazon
  • Posted:Jan-28-2004

  • I don't need to read the book I lived it!
  • Well, it is quite funny to read all these reviews and I thought I would put my 2 cents in. Quixtar is not Amway unless your a negitive uniformed idiot, businesses change over time. Most of the...
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  • From:Amazon
  • Posted:Dec-04-2002

  • Amway by any other name (Quixtar) is still Amway
  • Although well written, there is deception in the build-up of ths "new" company, when it is Amway repackaged. Not LIKE Amway. Quixtar IS Amway. Just tell the truth, guys--their reputation had...
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For businesses that are either planning to launch a new e-business or increase the profits of an existing one, this... more

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  3G Marketing on the Internet, Seventh Edition: Third Generation Internet Marketing Strategies for...

  • From:Amazon
  • Posted:Feb-17-2007

  • Was a schill for the authors other book and certain companies
  • This book was largely uninformative, too broad in scope to be useful, and every chapter it felt like it was a pitch for some web companies's Wares, including the other authors Book. Do not waste...
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  • From:Amazon
  • Posted:Jan-10-2007

  • Great Book
  • Gives a great overview of different strategies to use that are quick & easy to implement.
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New ways to make big money in online sales! EBay is still the world's most popular auction site, but it's not the... more

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  Selling Beyond Ebay: Foolproof Ways to Reach More Customers And Make Big Money on Rival Online...

  • From:Amazon
  • Posted:May-19-2009

  • POOR. NOTHING REVEALED BEYOND EBAY,
  • I BOUGHT THIS BOOK AS THE TITLE PROMISES NEW VENUES, BUT THERE IS REALLY NOTHING THEY REVEAL EXCEPT AN EUROPEAN SITE WHICH TURNS OUT TO BE A BRANCH OF AMAZON, AND WHICH IS JUST IMPOSSIBLE FOR...
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  • From:Amazon
  • Posted:Mar-20-2008

  • Life after Ebay, but don't leave them out
  • I purchased this book after being suspended from EBay after being a member since 1999, a powerseller, and with a rating of over 5,000. I learned an expensive lesson and gathered great infomation...
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  • From:Amazon
  • Posted:Jul-25-2006

  • e-selling overview
  • An easy read. Definitely worth the money, for the websites I might never have found otherwise, & the interviews w. ebayers
    who've found success combining ebay w. other e-selling methods
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This updated edition reflects the rapid changes in online marketing topics such as effective Web site design, secure... more

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  Marketing on the Internet: Your Seven-Step Plan for Suceeding in e-Business Now that the Hype is...

  • From:Amazon
  • Posted:Oct-02-2005

  • Useful as a Text
  • Helps students or novices approach web-site strategy in a useful manner.
    
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While information technology companies have a special affinity for the Internet, they are not necessarily using... more

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