Principles of Internet Marketing

This pioneering textbook lays the foundation for using the most exciting marketing medium in decades. It shows what makes the Internet new and different, what techniques work and which don?t, and how the Internet is creating value for customers and profits for companies. Most importantly, it shows how Internet Marketing fits into the rest of an organization?s marketing strategy. more

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From: Amazon
Posted: Jan-26-2007

Outdated

Well intentioned, and a good overview.... for 1999. The web and the world have changed substantially since the book was published.

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From: Amazon
Posted: Nov-09-2005

Don't bother buying this book

I am a high-tech marketing manager and an adjunct professor. From both the real-world business side as well as the academic side, I found this book to have little value. It spends page after page on general issues regarding Internet Marketing, and never gets to anything that could be used or...

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From: Amazon
Posted: Oct-16-2003

Very good, but dated

This is a classic. One of the most serious earlier works on the topic. Professor Hanson brought a very solid theoretical framework to Web marketing. The book came at a time when we finally all wanted to get more rigouros with the "New Economy". I perused it again recently for a seminar I am...

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From: Amazon
Posted: Apr-10-2003

A second edition is urgently needed

I used the first edition in one of my e-commerce courses. While the book migth still deserve 3 stars it is very much dated and my students had to do much additional research in the net to round most of the topics.

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From: Amazon
Posted: May-06-2001

A very practical book - I love it !

This is a great book on internet marketing. Unlike many other books on similar subjects I have read , I found this book most practical - and closest to the need in the real business world ! Lots of very interesting case studies in it, and most important of all, the book contains a lot of very...

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From: Amazon
Posted: Nov-29-2000

Wonderful

This book really helped me understand some of the more difficult subjects of internet marketing.

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From: Amazon
Posted: Nov-20-2000

Bringing Order to the Chaos of the Internet

Hanson's textbook strikes just the right balance between technology and overall, general knowledge of the Internet. The background chapters in Part 1 on the Digital World, Networks and Internet Business Models are informative but not overwhelmingly technical. The chapters in Part 2 (Online...

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From: Amazon
Posted: Jul-16-2000

A starting point

As a text, this is about the only game in town. And it certainly shows a lot of work in assembling sources and so forth. Especially if you are coming at this filed from scratch, this book is a decent place to start. But you may find yourself longing for deeper insight--less mere...

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From: Amazon
Posted: May-13-2000

Quantification of lessons learned

Ward Hanson's book does an excellent job of quantifying useful lessons and guidelines from the many Internet marketing plays that have succeeded and failed over the brief history of the commercial net. A must read for anybody who is serious about the net.

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From: Amazon
Posted: Apr-02-2000

Great Book !

Principles of Internet Marketing is the best book that I have ever read concerning Internet Marketing. The Quality of exemples and the scope of chapters make the book a "must read" for everyone envolved in e-commerce.

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