Principles of Internet Marketing

This pioneering textbook lays the foundation for using the most exciting marketing medium in decades. It shows what makes the Internet new and different, what techniques work and which don?t, and how the Internet is creating value for customers and profits for companies. Most importantly, it shows how Internet Marketing fits into the rest of an organization?s marketing strategy. more

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Smarter Choice Principles of Internet Marketing by Ward Hanson. ISBN13: 9780538875738. ISBN10: 0538875739. Published by Cengage Learning. Edition: 00 Used	Textbooks.com 2,445 reviews *smarter certified	$150 $74.75 Free Shipping Coupon 2 coupons available Code:No Code Required Detail: Free shipping w/ $25 purchase at Textbooks. Expires:Dec-31-2009 Restriction:Unknow Code:xicyx Detail: Use coupon code xicyx at checkout to enjoy Free Shipping on your order plus enter to win $500 at Textbooks. Expires:Dec-31-2009 Restriction:Unknow	See it
Principles of Internet Marketing Pages: 496, Edition: 1, Hardcover, South-Western College Pub	Amazon 11,393 reviews	$100.68 Coupon 1 coupon available Code:No Code Required Detail: FREE Shipping on orders over $25 at Amazon. Expires:Dec-31-2010 Restriction:Some restrictions apply. See site for details.	See it

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ProductReviews80/100 (16 Reviews)

Recent Reviews

2/5: From: Amazon; Posted: Jan-26-2007; Outdated; Well intentioned, and a good overview.... for 1999. The web and the world have changed substantially since the book was published.; read full review | report as inappropriate

1/5: From: Amazon; Posted: Nov-09-2005; Don't bother buying this book; I am a high-tech marketing manager and an adjunct professor. From both the real-world business side as well as the academic side, I found this book to have little value. It spends page after page on general issues regarding Internet...; read full review | report as inappropriate

3/5: From: Amazon; Posted: Oct-16-2003; Very good, but dated; This is a classic. One of the most serious earlier works on the topic. Professor Hanson brought a very solid theoretical framework to Web marketing. The book came at a time when we finally all wanted to get more rigouros with the "New...; read full review | report as inappropriate

3/5: From: Amazon; Posted: Apr-10-2003; A second edition is urgently needed; I used the first edition in one of my e-commerce courses. While the book migth still deserve 3 stars it is very much dated and my students had to do much additional research in the net to round most of the topics.; read full review | report as inappropriate

Selected Reviews

5/5: From: Amazon; Posted: May-06-2001; A very practical book - I love it !; This is a great book on internet marketing. Unlike many other books on similar subjects I have read , I found this book most practical - and closest to the need in the real business world ! Lots of very interesting case studies in it,...; read full review | report as inappropriate

3/5: From: Amazon; Posted: Oct-16-2003; Very good, but dated; This is a classic. One of the most serious earlier works on the topic. Professor Hanson brought a very solid theoretical framework to Web marketing. The book came at a time when we finally all wanted to get more rigouros with the "New...; read full review | report as inappropriate

2/5: From: Amazon; Posted: Jan-26-2007; Outdated; Well intentioned, and a good overview.... for 1999. The web and the world have changed substantially since the book was published.; read full review | report as inappropriate