Online Market Research: Cost-Effective Searching of the Internet and Online Databases

Enables professionals to perform efficient and cost-effective market research using the Internet and online databases, shares techniques on how to access the latest business data, and profiles various online information sources. (All Users). more

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From: Amazon
Posted: Feb-07-1999

This is a 1995 book, out of date. Amazon should be ashamed

Anyone looking for the latest information about online market research should look elsewhere. I bought this book from amazon, and when I sat down to read it, I was dismayed to see how out-of-date it was. For example, recent advances in online survey research are not covered.

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From: Amazon
Posted: Jul-11-1996

Good general purpose research handbook for online sources.

Many research texts for business and the social sciencesdiscuss secondary research sources. However, most, ifnot, all texts written in the past few years have had their chapters on this important subject invalidated by the the explosion of resources on the World Wide Web. Online Marketing...

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