Net Results: Web Marketing that Works

The definitive book to attracting and retaining a target Web audience, this title shows how to build the roads leading to a site and get the returns expected. "Net Results: Web Marketing that Works" explores the online strategies and tactics that are successfully working for the Fortune 1000 marketers. more

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Net Results: Web Marketing that Works Pages: 392, Edition: illustrated edition, Hardcover, Hayden Books	Amazon 11,406 reviews	$22.79 Coupon 1 coupon available Code:No Code Required Detail: FREE Shipping on orders over $25 at Amazon. Expires:Dec-31-2010 Restriction:Some restrictions apply. See site for details.	See it

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Recent Reviews

5/5: From: Amazon; Posted: Oct-29-1999; Dr. Lowe says, "I use it as a graduate Internet textbook; Net Results:Web Marketing that Works is the book I selected as the textbook for my graduate Internet Marketing class at San Francisco State University. It covers all aspects of marketing online. It is easy to read and understand. The...; read full review | report as inappropriate

5/5: From: Amazon; Posted: Sep-07-1999; An excellent source of 'real' business web tactics; Many books about the internet are not very useful(can you say internet bull ! ) but this is one book that i am delighted to say is very useful. It provides real world examples and many case studies. Any internet professional that wants...; read full review | report as inappropriate

5/5: From: Amazon; Posted: Sep-03-1999; One of the two best Internet books I have ever read; I have read just about every book about web site development and promotion that I could get my hands on -- and the ones I haven't read, I have skimmed at the bookstore. I would rate this as one of the top two. The advice is clear and...; read full review | report as inappropriate

4/5: From: Amazon; Posted: Aug-23-1999; A useful guidebook, with lots of relevant case studies.; "Net Results: Web Marketing That Works"Review by Madanmohan Rao (madanr@planetasia.com) Bangalore, INDIAOne year after publishing, this book is still a useful read for Internet marketers and Web strategists. If you are looking for solid...; read full review | report as inappropriate

Selected Reviews

5/5: From: Amazon; Posted: Oct-29-1999; Dr. Lowe says, "I use it as a graduate Internet textbook; Net Results:Web Marketing that Works is the book I selected as the textbook for my graduate Internet Marketing class at San Francisco State University. It covers all aspects of marketing online. It is easy to read and understand. The...; read full review | report as inappropriate

2/5: From: Amazon; Posted: Oct-08-1998; Plenty of Net, Not Much Marketing; I had high expectations for this book, especially with my knowledge of USWEB as a large internet professional services organization. I was bored with the rehash of internet knowledge and put it down after reviewing sections of the...; read full review | report as inappropriate