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Glen Urban Database Books

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Digital Marketing Strategy: Text and Cases

Digital Marketing Strategy: Text and Cases
2 Reviews

Digital Marketing Strategy emphasizes how digital technologies make marketing more effective because they allow for... more

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  • $128.67
  • at Amazon
  • at Amazon
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  • 1 coupon available

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    • Expires:Dec-31-2010
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    Review
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    Digital Marketing Strategy: Text and Cases
    • From:Amazon
    • Posted:Feb-12-2005
    • Major disapointment
    • This book was required for the course that I took, and a major disapointment. Number one is content - far too theoretical and academic to be useful for a small business owner. If you go to school...
    • read full review | report as inappropriate
    • From:Amazon
    • Posted:Apr-21-2004
    • Leveraging Digital Technologies for Marketing Managers
    • When I was in b-school I really learned to like well-written cases. Of course they aren't real life, but they do serve to illustrate certain points in a way that requires creative interpretation...
    • read full review | report as inappropriate
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