What's Hot| Upload Video| Email this Page| Your Account

Cradle to Cradle: Remaking the Way We Make Things

A manifesto for a radically different philosophy and practice of manufacture and environmentalism

"Reduce, reuse, recycle" urge environmentalists; in other words, do more with less in order to minimize damage. As William McDonough and Michael Braungart argue in their provocative, visionary book, however, this approach perpetuates a one-way, "cradle to grave" manufacturing model that dates to the Industrial Revolution and casts off as much as 90 percent of the materials it uses as waste, much of it toxic. Why not challenge the notion that human industry must inevitably damage the natural world, they ask.

In fact, why not take nature itself as our model? A tree produces thousands of blossoms in order to create another tree, yet we do not consider its abundance wasteful but safe, beautiful, and highly effective; hence, "waste equals food" is the first principle the book sets forth. Products might be designed so that, after their useful life, they provide nourishment for something new-either as "biological nutrients" that safely re-enter the environment or as "technical nutrients" that circulate within closed-loop industrial cycles, without being "downcycled" into low-grade uses (as most "recyclables" now are).

Elaborating their principles from experience (re)designing everything from carpeting to corporate campuses, the authors make an exciting and viable case for change.
  more

ComparePrices

Get price with tax & shipping*
Sold at 4 Stores
title,descmerchant price seeit
Smarter Choice
Paperback, Cradle to Cradle: Remaking...

The textbook, Cradle to Cradle, by William McDonough and Michael Braungart, available in Paperback. Published by:...

  • $15.15
  • Coupon

    2 coupons available

    • Code:xicyx
    • Detail:

      Use coupon code xicyx at checkout to enjoy Free Shipping on your order plus enter to win $500 at Textbooks.

    • Expires:Dec-31-2009
    • Restriction:Unknow
    • Code:No Code Required
    • Detail:

      Free shipping w/ $25 purchase at Textbooks.

    • Expires:Dec-31-2009
    • Restriction:Unknow
See it
Cradle to Cradle: Remaking the Way We...

A manifesto for a radically different philosophy and practice of manufacture and environmentalism"Reduce, reuse,...

See it
Cradle to Cradle: Remaking the Way We...

Pages: 208, Edition: 1st, Paperback, North Point Press

  • $18.15
  • Coupon

    1 coupon available

    • Code:No Code Required
    • Detail:

      FREE Shipping on orders over $25 at Amazon.

    • Expires:Dec-31-2010
    • Restriction:Some restrictions apply. See site for details.
See it
Paperback, Cradle to Cradle: Remaking...

Industrial Management Business & Economics - We buy, use, and dispose. But what if there were another way? Cradle to...

See it

*Shipping costs are based on an estimate of the lowest shipping rate available within the contiguous US, excluding Alaska and Hawaii. Only merchants with this product in stock are listed (Merchants with this product back ordered have been removed from this list).

Do you see a pricing error? Please let us know by filling out a simple form: Click here

MoreStores

Write a review

ProductReviews90/100 (100 Reviews)

Recent Reviews

5/5
From: Amazon
Posted: Sep-23-2009
Very informative, attempts a capitalistic/environmental balance

The physical attributes of the book are very intriguing, along with the idea behind it, which is explained in the chapters. As for the contents: Thought provoking. The beginning is a bit grime (all the better to grab attention with)...

read full review | report as inappropriate
1/5
From: Amazon
Posted: Aug-19-2009
Somniferous Literature...

My college required this for summer reading. The concept of how the book is made from plastic (the pages dont rip, and feel pretty neat) and thats its waterproof is pretty cool. My friends and I tested the waterproof part by throwing it...

read full review | report as inappropriate
5/5
From: Amazon
Posted: Jul-09-2009
Spectacular, quick read that makes one rethink the paradigm

Cradle to Cradle was published quite a while ago, and somehow I didn't catch up to it until now. From the moment one picks up the book, it is evident that this book is a little different - even physically, as it is made from a durable...

read full review | report as inappropriate
4/5
From: Amazon
Posted: Jun-22-2009
Empowering principles, but emphasizes corporate and not individual action...

"Cradle to Cradle" reads quickly, and is worthwhile if you're interested in environmental design because it presents an essentially optimistic message: environmental problems can be reduced to (soluble) design problems. The authors, Bill...

read full review | report as inappropriate

Selected Reviews

5/5
From: Amazon
Posted: Sep-23-2009
Very informative, attempts a capitalistic/environmental balance

The physical attributes of the book are very intriguing, along with the idea behind it, which is explained in the chapters. As for the contents: Thought provoking. The beginning is a bit grime (all the better to grab attention with)...

read full review | report as inappropriate
3/5
From: Amazon
Posted: Jun-21-2008
Great read!

This was a great introduction to so many key, elementary principles in sustainable thinking/living/product design. I learned a lot! I hope enough people are informed and inspired by it to create the kind of real change that is being...

read full review | report as inappropriate
1/5
From: Amazon
Posted: Aug-19-2009
Somniferous Literature...

My college required this for summer reading. The concept of how the book is made from plastic (the pages dont rip, and feel pretty neat) and thats its waterproof is pretty cool. My friends and I tested the waterproof part by throwing it...

read full review | report as inappropriate
9
Page 1 of 1

SimilarProducts

Channel Directory:

Science Fiction |  Comic Books |  Cookbooks |  Biographies |  Children's Books
close
close

More legal stuff: Smarter.com is a comparison shopping website that compares prices and products at online stores to help consumers save money. Stores are responsible for providing us with accurate price and product information, including the proper codes for coupons, discounts and rebates. Tax and shipping costs are estimates. Please confirm all costs before making your final purchase at the online store. All merchant ratings, product reviews and video reviews are submitted by shoppers or third-party websites. We are not responsible for their content. If you have any concerns about content on our website, please contact us.