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Strategic Writing: Multimedia Writing for Public Relations, Advertising, Sales and Marketing, and Business...
Strategic Writing emphasizes the strategic, goal-oriented mission of good media writing, with clear, concise instructions for nearly 40 types of writing documents. This multimedia, multidisciplinary text covers writing for public relations, advertising, sales and marketing, and business communication. Featuring a spiral binding, numerous examples and a user-friendly "recipe" approach, it is ideal for classroom use. more
- For:$83.20
- Info:
- From: Amazon
- Posted: Jul-20-2007
Okay for beginners, but too simplistic for pros
Students and business people who write their own communications may find the book's recipe style useful for learning how to write a particular document for the first time. However, communications professionals will likely find the material too simplistic for use as a daily reference.
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