Strategic Writing: Multimedia Writing for Public Relations, Advertising, Sales and Marketing, and Business...

Strategic Writing emphasizes the strategic, goal-oriented mission of good media writing, with clear, concise instructions for nearly 40 types of writing documents. This multimedia, multidisciplinary text covers writing for public relations, advertising, sales and marketing, and business communication. Featuring a spiral binding, numerous examples and a user-friendly "recipe" approach, it is ideal for classroom use. more

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Spiral-bound, Bonnie Poovey Short, David W. Guth, Charles Marsh, Amazon

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Strategic Writing: Multimedia Writing... Pages: 272, Spiral-bound, Allyn & Bacon	Amazon 11,393 reviews	$83.20 Coupon 1 coupon available Code:No Code Required Detail: FREE Shipping on orders over $25 at Amazon. Expires:Dec-31-2010 Restriction:Some restrictions apply. See site for details.	See it

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Recent Reviews

3/5: From: Amazon; Posted: Jul-20-2007; Okay for beginners, but too simplistic for pros; Students and business people who write their own communications may find the book's recipe style useful for learning how to write a particular document for the first time. However, communications professionals will likely find the...; read full review | report as inappropriate

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3/5: From: Amazon; Posted: Jul-20-2007; Okay for beginners, but too simplistic for pros; Students and business people who write their own communications may find the book's recipe style useful for learning how to write a particular document for the first time. However, communications professionals will likely find the...; read full review | report as inappropriate