The Copywriter's Handbook, Third Edition: A Step-By-Step Guide To Writing Copy That Sells. Revised and...

The classic guide to copywriting, now in an entirely updated third edition

This is a book for everyone who writes or approves copy: copywriters, account executives, creative directors, freelance writers, advertising managers . . . even entrepreneurs and brand managers. It reveals dozens of copywriting techniques that can help you write ads, commercials, and direct mail that are clear, persuasive, and get more attention?and sell more products.

Among the tips revealed are
? eight headlines that work?and how to use them
? eleven ways to make your copy more readable
? fifteen ways to open a sales letter
? the nine characteristics of successful print ads
? how to build a successful freelance copywriting practice
? fifteen techniques to ensure your e-mail marketing message
is opened

This thoroughly revised third edition includes all new essential information for mastering copywriting in the Internet era, including advice on Web- and e-mail-based copywriting, multimedia presentations, and Internet research and source documentation, as well as updated resources. Now more indispensable than ever, The Copywriter?s Handbook remains the ultimate guide for people who write or work with copy.

?I don?t know a single copywriter whose work would not be improved by reading this book.? ?David Ogilvy

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1-10 out of 61

From: Amazon
Posted: Apr-18-2009

Muy bueno pero se centra en c?mo trabajar para una agencia

La primera parte es excelente, con buenas ideas y ejemplos. La segunda parte, de c?mo trabajar como copywriter, est? enfocada en c?mo trabajar para una empresa de publicidad m?s que en c?mo trabajar freelance directamente con los anunciantes. Me hubiese gustado que explicara m?s esto ?ltimo. De...

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From: Amazon
Posted: Apr-04-2009

The best nuts and bolts guide for writing effective ad copy

This book is mainly geared towards people wanting to learn hard sell direct response advertising. Sales letters and web advertising are its main focus. There are chapters on other forms of advertising such as brochures and white papers, but IMHO there are other more effective books on soft sell...

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From: Amazon
Posted: Mar-19-2009

A fast-paced fun-to-read book on selling in print...

From the opening line: "A copywriter is a salesperson behind a typewriter." Mr. Bly shows how sales, marketing and copy are related in a fast-paced and fun-to-read book that deserves to become dog-eared and highlighted and kept close by.This book, the Copywriter's Handbook by Bob Bly, is one of...

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From: Amazon
Posted: Mar-12-2009

Good content, very practical.

The Copywriter's Handbook is just as the name suggests - it's a good handbook, easy to read with practical examples.

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From: Amazon
Posted: Dec-26-2008

Want to learn about Copywriting? START HERE!

Want to be a Copywriter? Looking to learn the sales copywriting craft for your own business? This is the place to start! If someone approached me personally inquiring where or how to start, my answer would be only two words...Bob Bly! Bob Bly is a man who is without a doubt a modern day...

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From: Amazon
Posted: Dec-01-2008

Excellent Source for the Aspiring Freelancer

You will read this book and feel empowered by the information given to you in Robert Bly's familiar, easy to understand prose. As one of the most successful copywriters in existence, I suppose it's hard not to be swept up by his promises of success and instant tips for improving your business...

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From: Amazon
Posted: Jul-27-2008

A maybe for aspiring copywriters, a no for practicing copywriters.

If you're a practicing copywriter and don't know what a brochure is -- ummmmm...I hate to be the bearer of bad news, but perhaps you should consider another career. Yes, this book actually defines what a brochure is. I am shocked to see that experienced copywriters found it useful. The advice is...

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From: Amazon
Posted: Jul-04-2008

The Copywriters Handbook

This great book opens up with how to formulate your letters and write copy ad. Mr. Bly explains it like if you were a child so you can and will understand it. So many great resources that you can use right away. I would like to encourge any copywriter or anyone in the field of marketing a must...

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From: Amazon
Posted: Mar-09-2008

Thorough and Informative

Bly covers everything! Not only will you master a new style of writing, you learn the business of writing, how to pitch yourself, and how to move pass a rejected proposal. It's Brilliant

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