The Copywriter's Handbook, Third Edition: A Step-By-Step Guide To Writing Copy That Sells. Revised and...

The classic guide to copywriting, now in an entirely updated third edition

This is a book for everyone who writes or approves copy: copywriters, account executives, creative directors, freelance writers, advertising managers . . . even entrepreneurs and brand managers. It reveals dozens of copywriting techniques that can help you write ads, commercials, and direct mail that are clear, persuasive, and get more attention?and sell more products.

Among the tips revealed are
? eight headlines that work?and how to use them
? eleven ways to make your copy more readable
? fifteen ways to open a sales letter
? the nine characteristics of successful print ads
? how to build a successful freelance copywriting practice
? fifteen techniques to ensure your e-mail marketing message
is opened

This thoroughly revised third edition includes all new essential information for mastering copywriting in the Internet era, including advice on Web- and e-mail-based copywriting, multimedia presentations, and Internet research and source documentation, as well as updated resources. Now more indispensable than ever, The Copywriter?s Handbook remains the ultimate guide for people who write or work with copy.

?I don?t know a single copywriter whose work would not be improved by reading this book.? ?David Ogilvy

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Smarter Choice Paperback, The Copywriter's Handbook:... The classic guide to copywriting, now in an entirely updated third editionThis is a book for everyone who writes or...	23,489 reviews *smarter certified	$9.66	See it
The Copywriter's Handbook: A... Writing Skills Reference - Significant revision of the previous edition, including new chapters that reflect changes...	Barnes & Noble	$18 $12.96 Coupon 1 coupon available Code:No Code Required Detail: Free Shipping on orders of $25 at Barnes & Noble Expires:Jun-30-2010 Restriction:see site for more details	See it
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The Copywriter's Handbook, Third... Pages: 368, Edition: 3rd, Paperback, Holt Paperbacks	Amazon 11,393 reviews	$12.24 Coupon 1 coupon available Code:No Code Required Detail: FREE Shipping on orders over $25 at Amazon. Expires:Dec-31-2010 Restriction:Some restrictions apply. See site for details.	See it

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Recent Reviews

4/5: From: Amazon; Posted: Apr-18-2009; Muy bueno pero se centra en c?mo trabajar para una agencia; La primera parte es excelente, con buenas ideas y ejemplos. La segunda parte, de c?mo trabajar como copywriter, est? enfocada en c?mo trabajar para una empresa de publicidad m?s que en c?mo trabajar freelance directamente con los...; read full review | report as inappropriate

4/5: From: Amazon; Posted: Apr-18-2009; Muy bueno pero se centra en c?mo trabajar para una agencia; La primera parte es excelente, con buenas ideas y ejemplos. La segunda parte, de c?mo trabajar como copywriter, est? enfocada en c?mo trabajar para una empresa de publicidad m?s que en c?mo trabajar freelance directamente con los...; read full review | report as inappropriate

5/5: From: Amazon; Posted: Apr-04-2009; The best nuts and bolts guide for writing effective ad copy; This book is mainly geared towards people wanting to learn hard sell direct response advertising. Sales letters and web advertising are its main focus. There are chapters on other forms of advertising such as brochures and white papers,...; read full review | report as inappropriate

5/5: From: Amazon; Posted: Apr-04-2009; The best nuts and bolts guide for writing effective ad copy; This book is mainly geared towards people wanting to learn hard sell direct response advertising. Sales letters and web advertising are its main focus. There are chapters on other forms of advertising such as brochures and white papers,...; read full review | report as inappropriate

Selected Reviews

4/5: From: Amazon; Posted: Apr-18-2009; Muy bueno pero se centra en c?mo trabajar para una agencia; La primera parte es excelente, con buenas ideas y ejemplos. La segunda parte, de c?mo trabajar como copywriter, est? enfocada en c?mo trabajar para una empresa de publicidad m?s que en c?mo trabajar freelance directamente con los...; read full review | report as inappropriate

3/5: From: Amazon; Posted: Jul-27-2008; A maybe for aspiring copywriters, a no for practicing copywriters.; If you're a practicing copywriter and don't know what a brochure is -- ummmmm...I hate to be the bearer of bad news, but perhaps you should consider another career. Yes, this book actually defines what a brochure is. I am shocked to see...; read full review | report as inappropriate

2/5: From: Amazon; Posted: Jun-26-2005; Pass on this one!; I bought this book because it was supposedly the new and updated version on Bob Bly's classic. Well, let me tell you, there was nothing updated about it. It uses computer and word processing terminology from the early 1980's. In the...; read full review | report as inappropriate