business advertising in Business Life Books

Like other aspects of business, good advertising is the result of hard work and careful planning. Creating good... more

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  Advertising and Integrated Brand Promotion

  • From:Amazon
  • Posted:Aug-01-2009

  • Book for school
  • Thank you very much I got the item just in time for school and at a good price.
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  • From:Amazon
  • Posted:Mar-28-2009

  • Very Late Shipment
  • I ordered this book on Feb 19th, received it March 28th. That's a ridiculous lag time, especially for goods that are time-sensitive like textbooks. I had to go through my midterms with no book b/c...
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Timid and retiring, the Victorian housewife was an "angel in the house," or so says the stereotype. But when this... more

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How does advertising really work? This thoroughly revised edition of Ivan Prestons popular classic, The Great... more

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  The Great American Blow-Up: Puffery in Advertising and Selling

  • From:Amazon
  • Posted:Apr-28-1997

  • Dishonesty dissected.
  • (The above numerical rating is a default settingembedded in Amazon's format. This reviewer doesnot generally employ numerical ratings.)

    Preston carefully examines the many forms of advertising...

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Big issues for business. Real issues for consumers. From new media to new medicines. From sex to social networking... more

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The workings of advertising have always remained a bit of a mystery; until about 1960 virtually nothing of the... more

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  Review

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  Fables, Fashions, and Facts About Advertising: A Study of 28 Enduring Myths

  • From:Amazon
  • Posted:Dec-30-2003

  • The leading thinker
  • There are very few books in the field of communications that bridge the gap between marketing theory and the realities of creative development. This is one of the few, and it is John Philip Jones'...
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