Issues in American Advertising: Media, Society and a Changing World
Big issues for business. Real issues for consumers. From new media to new medicines. From sex to social networking and social responsibility, this book digs into the big issues influencing today's advertising.
Written by the experts: Ivan Preston, Jef Richards, Wendy Macias, Liza Stavchansky Lewis, Stacey Hust, Hye-Jin Paek, Catharine Curran, Jaqueline Lambiase, Jay Newell, Caryl Cooper, Jami Fullerton, Alice Kendrick, Gleen Griffin, Deborah Morrison, Joel Bree, Sejung Marina Choi. more
- For:$45.00
- Info:
- Tags:
| title,desc | merchant | price | seeit |
|---|---|---|---|
|
Issues in American Advertising:...
Pages: 324, Edition: 2nd, Perfect Paperback, Copy Workshop |
|
See it |
*Shipping costs are based on an estimate of the lowest shipping rate available within the contiguous US, excluding Alaska and Hawaii. Only merchants with this product in stock are listed (Merchants with this product back ordered have been removed from this list).
Do you see a pricing error? Please let us know by filling out a simple form: Click here
MoreStores
- Facebook Advertising
- Reach the Exact Audience You Want with Targeted Ads on Facebook.
- www.Facebook.com/Ads/
- Strategic Advertising Media
- Measurement Based Media Buying to Achieve Highest Yields on Ad Spend.
- www.Mediassociates.com
SimilarProducts
-
How to Win Friends & Influence People
-
The Five Dysfunctions of a Team: A Leadership Fable
-
The 4-Hour Workweek: Escape 9-5, Live Anywhere, and Join the New Rich
-
Who Moved My Cheese? An Amazing Way to Deal with Change in Your Work and in Your Life
-
The Leap: How 3 Simple Changes Can Propel Your Career from Good to Great
-
The Goal
-
The Fifth Discipline: The Art & Practice of The Learning Organization
-
BUSN (with Review Cards and Printed Access Card)
-
The Shark and the Goldfish: Positive Ways to Thrive During Waves of Change
-
You Can Read Anyone