Advertising and Integrated Brand Promotion

Like other aspects of business, good advertising is the result of hard work and careful planning. Creating good advertising is an enormous challenge. Imaginative and refreshingly honest, Advertising 3e continues the tradition of providing readers with a solid understanding of advertising strategy. The table of contents is designed to follow the same process that advertising agencies follow. more

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From: Amazon
Posted: Aug-01-2009

Book for school

Thank you very much I got the item just in time for school and at a good price.

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From: Amazon
Posted: Mar-28-2009

Very Late Shipment

I ordered this book on Feb 19th, received it March 28th. That's a ridiculous lag time, especially for goods that are time-sensitive like textbooks. I had to go through my midterms with no book b/c of this sender failing to put it out in a timely manner. This experience confirmed all my...

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From: Amazon
Posted: Feb-12-2009

Exactly What I Was Looking For

I needed a cheap textbook for class, and that is what I received. IT was in good shape, and besides saying "Not for Sale in the U.S." it is perfect. Thank you!

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