Advertising and Integrated Brand Promotion

Like other aspects of business, good advertising is the result of hard work and careful planning. Creating good advertising is an enormous challenge. Imaginative and refreshingly honest, Advertising 3e continues the tradition of providing readers with a solid understanding of advertising strategy. The table of contents is designed to follow the same process that advertising agencies follow. more

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Smarter Choice Advertising and Integrated Brand... by Thomas O'Guinn, Chris Allen and Richard J. Semenik. ISBN13: 9780324113808. ISBN10: 0324113803. Published by... Used	Textbooks.com 2,825 reviews *smarter certified	$219 $98.25 Free Shipping Coupon 2 coupons available Code:xicyx Detail: Use coupon code xicyx at checkout to enjoy Free Shipping on your order plus enter to win $500 at Textbooks. Expires:Dec-31-2009 Restriction:Unknow Code:No Code Required Detail: Free shipping on order $25 or more at Textbooks. Expires:Dec-31-2012 Restriction:Unknow	See it
Advertising and Integrated Brand... Pages: 816, Edition: 3, Hardcover, South-Western College Pub	Amazon 11,619 reviews	$161.29 Coupon 1 coupon available Code:No Code Required Detail: FREE Shipping on orders over $25 at Amazon. Expires:Dec-31-2012 Restriction:Some restrictions apply. See site for details.	See it

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5/5: From: Amazon; Posted: Aug-01-2009; Book for school; Thank you very much I got the item just in time for school and at a good price.; read full review | report as inappropriate

1/5: From: Amazon; Posted: Mar-28-2009; Very Late Shipment; I ordered this book on Feb 19th, received it March 28th. That's a ridiculous lag time, especially for goods that are time-sensitive like textbooks. I had to go through my midterms with no book b/c of this sender failing to put it out in...; read full review | report as inappropriate

4/5: From: Amazon; Posted: Feb-12-2009; Exactly What I Was Looking For; I needed a cheap textbook for class, and that is what I received. IT was in good shape, and besides saying "Not for Sale in the U.S." it is perfect. Thank you!; read full review | report as inappropriate

5/5: From: Amazon; Posted: May-04-2008; Great Book; I have this as a reference book and I just love it. It's great to have in your personal design library.; read full review | report as inappropriate

Selected Reviews

5/5: From: Amazon; Posted: Aug-01-2009; Book for school; Thank you very much I got the item just in time for school and at a good price.; read full review | report as inappropriate

1/5: From: Amazon; Posted: Mar-28-2009; Very Late Shipment; I ordered this book on Feb 19th, received it March 28th. That's a ridiculous lag time, especially for goods that are time-sensitive like textbooks. I had to go through my midterms with no book b/c of this sender failing to put it out in...; read full review | report as inappropriate