Words that Sell, revised and expanded edition

More than 6,000 words and phrases that make the difference between "yadda-yadda-yadda" and copy that sells

Looking for a better way to say "authentic?" Words That Sell gives you 57 alternatives. How about "appealing?" Take your pick from 76 synonyms. You'll even find more than 100 variations on "exciting." Fully updated and expanded, this edition of the copywriting classic is packed with inspiration-on-demand for busy professionals who need to win customers--by mail, online, or in person.

More than 75 lists of powerful and persuasive words and phrases, including 21 new lists for this edition
Cross-referencing of categories to jump-start creative thinking
A crash course in basic copywriting techniques
Helpful lists of commonly misspelled words, confusing words, pretentious phrases to avoid, and more

Roget's is fine for writing term papers and letters to the editor, but when it comes to the business of writing copy that translates into sales, there is no substitute for Words That Sell.

Find the perfect words and phrases to win over customers

Grabbers that get attention:
No-risk offer * One day only! * No strings attached! * What have you got to lose? * All the right ingredients * Inside information * Do you enjoy...? * Leap into...

Descriptions and benefits that create appeal:
Irresistible * winning * zesty * huggable * satisfying * You'll fall in love with...* Your ticket to... * king-size * Gives you the power * baby-soft *

Clinchers to win over your customer:
Reap the benefits today * Don't miss out! * No risk now, no risk later! * You can do it!* You be the judge * Send for our free catalog * 100% satisfaction guarantee

Special strategies that seal the deal:
Five-star quality * You're worth it * Don't fall for... * We make life easier * You're one of a select few... * discriminating * Your thoughtful gift

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Smarter Choice Paperback, Words that Sell: More than... A thesaurus that works as hard as you do . . . you ll wonder how you ever managed without it. -- Advertising Age...	23,982 reviews *smarter certified	$9.70	See it
Words that Sell: More than 6,000... Richard Bayan / 2006 / 134 pages Books	DeepDiscount.com 4,164 reviews *smarter certified	$11.87 Free Shipping Coupon 1 coupon available Code:No Code Required Detail: Free Standard shipping on any order at DeepDiscount. Expires:Aug-31-2010 Restriction:Unknow	See it
Words That Sell: The Thesaurus to... Advertising & Promotion Business & Economics - More than 6,000 words and phrases that make the difference between...	Barnes & Noble	$17 $12.20 Coupon 2 coupons available Code:J7M3C9V Detail: 20% off single item when you use Master card at Barnes & Noble Expires:Dec-31-2009 Restriction:Unknow Code:No Code Required Detail: Free Shipping on orders of $25 at Barnes & Noble Expires:Jun-30-2010 Restriction:see site for more details	See it
Words That Sell: More Than 6,000... More than 6,000 words and phrases that make the difference between "yadda-yadda-yadda" and copy that sellsLooking for...	24 reviews	$5.89 Free Shipping	See it
Words that Sell, Revised and Expanded... Pages: 160, Edition: 2, Paperback, McGraw-Hill	Amazon 11,406 reviews	$11.53 Coupon 1 coupon available Code:No Code Required Detail: FREE Shipping on orders over $25 at Amazon. Expires:Dec-31-2010 Restriction:Some restrictions apply. See site for details.	See it
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Recent Reviews

5/5: From: Amazon; Posted: Aug-08-2009; Excellent addition to any copywriter's library; I've been writing ad copy off and on for a bit more then five decades - and books like this are a part of every copywriter's arsenal. When you're sitting there, stuck for the right word, books like "Words That Sell" are great to have at...; read full review | report as inappropriate

5/5: From: Amazon; Posted: Mar-15-2009; This book it's a must; This book is just wonderful, it helps you find important words and phrases that allow you to sale confidently. If you struggle finding ways to attract customers on your sales, you should buy it and keep it for life.I am happy to have...; read full review | report as inappropriate

5/5: From: Amazon; Posted: Feb-28-2009; Great Book and a huge timesaver for me!; Being in sales...and developing sales/marketing material - this sure takes the heat off! Easy and Ready to use immediately...so when I look at a blank page...open this book, ideas come flowing forth!Great!; read full review | report as inappropriate

5/5: From: Amazon; Posted: Feb-28-2009; Awesome Tool For Any Copywriting Arsenal; If you could only buy two books on sales writing, make sure this is one of them. It's an excellent tool filled with choice words to ease you out of a brain fart and get your sales piece flowing.; read full review | report as inappropriate

Selected Reviews

5/5: From: Amazon; Posted: Aug-08-2009; Excellent addition to any copywriter's library; I've been writing ad copy off and on for a bit more then five decades - and books like this are a part of every copywriter's arsenal. When you're sitting there, stuck for the right word, books like "Words That Sell" are great to have at...; read full review | report as inappropriate

2/5: From: Amazon; Posted: Jun-19-2008; Nothing New to Me; Given the reviews written here I expected wild revelations in copywriting. What I got was a disappointment. I felt most of the words and ideas here are already overused and familiar. I myself have already used many of them, and I'm...; read full review | report as inappropriate