Words that Sell, revised and expanded edition
More than 6,000 words and phrases that make the difference between "yadda-yadda-yadda" and copy that sells
Looking for a better way to say "authentic?" Words That Sell gives you 57 alternatives. How about "appealing?" Take your pick from 76 synonyms. You'll even find more than 100 variations on "exciting." Fully updated and expanded, this edition of the copywriting classic is packed with inspiration-on-demand for busy professionals who need to win customers--by mail, online, or in person.
- More than 75 lists of powerful and persuasive words and phrases, including 21 new lists for this edition
- Cross-referencing of categories to jump-start creative thinking
- A crash course in basic copywriting techniques
- Helpful lists of commonly misspelled words, confusing words, pretentious phrases to avoid, and more
Roget's is fine for writing term papers and letters to the editor, but when it comes to the business of writing copy that translates into sales, there is no substitute for Words That Sell.
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- ISBN: 9780071467858
- Brand: N/A
- Reviews: Read Reviews | Write a Review
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| From: Amazon Posted: Jun 26, 2008 Type: User Review |
Practical, Useful, Inspiring
This book multiplies ideas over a reliable reference-net made of copywriting experience. I've been writing for professional purposes since 1980 and 28 years later I discover this treasure I would have met before: do not miss your chance, you who...
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 5.00/5 |
| From: Amazon Posted: Jun 24, 2008 Type: User Review |
great resource - highly recommended
A very handy book for brainstorming the sort of feeling that you want a particular piece of copy to convey and handy for finding different ways of saying the same thing when you need to write copy for a lot of different but similar products.
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5.00/5 |
| From: Amazon Posted: Jun 19, 2008 Type: User Review |
Nothing New to Me
Given the reviews written here I expected wild revelations in copywriting. What I got was a disappointment. I felt most of the words and ideas here are already overused and familiar. I myself have already used many of them, and I'm fairly new at...
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 2.00/5 |
| From: Amazon Posted: May 12, 2008 Type: User Review |
A New Kind of Thesaurus
If you want to keep up in the Internet age, writing good copy is critical. With Web sites, blogs, e-zines, and autoresponders a normal part of everyday marketing, this book will help you find just the right word to sell or promote your product or...
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4.00/5 |
| From: Amazon Posted: Apr 08, 2008 Type: User Review |
When the word you are looking for is just out of reach..., reach for this book!
Sometimes although you know there is more than one way to say something, you can barely even come up with one way. That is where Bayan's book comes in.
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5.00/5 |
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