The Ultimate Sales Letter: Attract New Customers. Boost Your Sales (Ultimate Sales Letter)

A powerful sales letter is the ultimate marketing tool for all types of business owners, sales reps, and advertising professionals. However, most sales letters end up getting tossed in the junk mail pile. The Ultimate Sales Letter, 3rd Edition shows you how to write letters that get read, generate leads, and make money. Coverage includes:

The twelve best headline formulas

Strategies for building a customer base

Sales letters for Web sites and online use
This guide teaches you a step-by-step system for writing sales letters any business can use--designed by the most successful and highly paid professional direct-response copywriter in the country. more

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1-10 out of 55

From: Amazon
Posted: Aug-25-2009

A Must Have for Any Serious Business Owner

Any serious entrepreneur should own a copy of this book. Marketing is the most important job you can do and you MUST know how to do it well.

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From: Amazon
Posted: Jul-18-2009

This is one of the absolute best sales books I have ever read and

I have read a lot of them. ANY serious business person MUST READ to improve their ads NOW!

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From: Amazon
Posted: Jul-06-2009

Good Book

If you are open minded and willing to try none traditional ideas. Try this book

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From: Amazon
Posted: Jun-30-2009

Dan Kennedy Always Overdelivers!

As usual, Dan has overdelivered on this one.It is so much more than just a sales letter guide.It is a system on how to simply hypnotise yourprospects.Igor[...]

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From: Amazon
Posted: May-30-2009

Can we call it dated yet?

It is compulsory to recommend this book to newbies.I'm just not so sure it should still be that way?If you're already an agency copywriter and deal with direct response mailings, this will tell you what worked great in the past. Some core points of course will always work; human nature does not...

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From: Amazon
Posted: Feb-14-2009

A Book That Can Change Your Profits - For Less Than The Cost Of Dinner

Dan Kennedy is arguable the best direct marketer in the business and this book is incredible. It's incredible because Dan shares so much awesome information that can dramatically change your business. And you can get it discounted here at Amazon! Wow. Sit down with this book, your note pad or...

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From: Amazon
Posted: Nov-22-2008

If Dan Kennedy Writes It, You Should Buy It

As a long-time GKIC member (Glazer-Kennedy Insider's Circle member), I own all of Dan's books and many of his CDs. If he doesn't get you thinking, perhaps you're still asleep. His materials work for consumer and business to business activities, so don't get in the trap of saying, "But my business...

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From: Amazon
Posted: Sep-29-2008

Undisclosed Sources

Yep, Dan is an information marketer, i.e. he wants to sell you the information he has compiled on selling information or becoming a direct marketer. There is no doubt that he is good at it. There is no doubt he can help the people and business that want to sell more. This is a great source for...

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From: Amazon
Posted: Aug-30-2008

One of the best books ever written about sales letters & DM

Well written, and full of beneficial concept and ideas. Dan Kennedy is a great direct marketer to learn from. He has a straight forward, to the point approach. I always wonder how much time and efforts it took him to acquire all this knowledge... It is amazing how simple marketing tips can make a...

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From: Amazon
Posted: Aug-27-2008

This book is worth 100 times its weight in gold!

This book serves as a "not to be missed" foundation for anyone that wants to fine tune their business and stop floundering about with no direction. Our office would not have been able to think out of the box and have our own radio show every Monday at 5:30 PM EST [...] without information that we...

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