Tested Advertising Methods (Prentice Hall Business Classics)

A legend in advertising for more than 60 years, John Caples still serves as a guide to generations of creative marketing people. Now his classic work on how to create successful advertising has been updated by respected advertising consultant Fred Hahn. It retains all the clarity, candid analysis, time-tested experience and invaluable award-winning ideas from the original, while bringing it right up-to-the-minute on the many new changes in the field. more

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1-10 out of 56

From: Amazon
Posted: Sep-23-2009

The best

I have read quite a few marketing/advertising books and this book gave me the best advice on headlines and copy. I always knew that headlines were more important, but this book broke it down and I really began to understand them.Right away I realized why some of my past headlines failed. The...

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From: Amazon
Posted: Aug-30-2009

A Practical Guidebook to Copywriting

This, to copywriters, is the Hitchhiker's Guide to the Galaxy for those wandering the universe.

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From: Amazon
Posted: Jul-16-2009

Match with what I expect

In the very beginning, I worried about the condition of the book even the description said it was in good condition. Different people can have different perception and then description. Finally, I receive the book today. Really, it is better than what I expected. No need to worry in my future...

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From: Amazon
Posted: May-09-2009

Book Review of Tested Advertising Methods

Tested Advertising Methods is a classic book with excellent content. Although I bought a used copy it arrived in good as new condition.Tested Advertising Methods (Prentice Hall Business Classics)

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From: Amazon
Posted: May-06-2009

Do you want your copy to work incredibly?

This book really should have been called how to write headlines that pull. This book has so much information in it you will need 2 copies, 1 to read and the other to mark up and highlight. Since headlines are what usually pull the reader into the copy you must have great ones that are tested, yes...

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From: Amazon
Posted: Apr-04-2009

An Advertising and Marketing Bible

I have been using this book for many years in my business and sales consulting work. You must be able to get the best bang possible from your marketing/advertising dollars spent and 'Tested Advertising Methods' helps you accomplish that task better than any book on advertising and marketing that...

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From: Amazon
Posted: Mar-31-2009

Tested Advertising Methods

This is a great book to get a broad education on everything that is needed to know for writing good advertisements. I highly recommend it to anyone needing that knowledge.

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From: Amazon
Posted: Feb-04-2009

A Gem

One of the best books on creating ad copy ever written.It's a treasure. Years of experience are distilled in this book.A real gem. Anyone in adverising or PR should have this book on his/her bookshelf. It's a BA in ad copy writing. Virgil JoseAuthor: "The Examined Life"A murder mysteryThe...

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From: Amazon
Posted: Nov-27-2008

The Following 2 Reasons This Book Will Save You Money are....

...I think he would have approved that headline..draws you into the copy, no? :) But seriously the 2 reasons are the following:1. These methods are "Tested" and proven in the real world---Split testing real ads will result in one getting more response than the other. He did this over and over...

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From: Amazon
Posted: Nov-24-2008

A Complete Guide To Mail-Order Advertising

The good thing about this book is that it provides the complete information right from how to write the advertisement to how to actually set up the campaigns. So if you want to learn copywriting quickly and start setting up campaigns for local retail business owners, then this book is ideal for...

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