business advertising in Business Investing Reference

This work features from low-budget local campaigns to big-budget national television spots. "Advertising Copywriting"... more

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Through case studies and documented research, this book provides radio stations, advertisers and advertising agency... more

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  Effective Radio Advertising

  • From:Amazon
  • Posted:Jul-31-2006

  • A waste of my time and money
  • I was full of anticipation when I finally got a copy of this book. Boy was I disappointed! I sell radio advertising as a profession; I'm also a small business owner, managing my family business. As...
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Pages: 618, Edition: 1ST, Paperback, Copy Workshop more

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A legend in advertising for more than 60 years, John Caples still serves as a guide to generations of creative... more

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  Tested Advertising Methods (Prentice Hall Business Classics)

  • From:Amazon
  • Posted:Sep-23-2009

  • The best
  • I have read quite a few marketing/advertising books and this book gave me the best advice on headlines and copy. I always knew that headlines were more important, but this book broke it down and I...
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  • From:Amazon
  • Posted:May-27-2008

  • Don't bother
  • Waste of money. Waste of time. Only advertising book i've been inspired by has been "Hey Whipple Squeeze This." Save your money and skip this one.
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Various business models have been presented each reflecting their strengths and weaknesses. The first model... more

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AdverSelling helps experienced sales people become more productive by applying twenty-six principles from successful... more

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  AdverSelling: How to Build Stronger Relationships and Close More Sales by Applying 26 Principles...

  • From:Amazon
  • Posted:Jul-17-2005

  • Advertising Principles That Can Increase Your Sales
  • Advertising, Marketing, and Selling. While the three are perhaps "cousins" they are not the same. However, like all solid principles, they transfer very effectively across the board.
    
    In...
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