Everything Guide to Writing Copy: From Ads and Press Release to On-air and Online Promos: All You Need to Create Copy That Sells! (Everything: Language and Literature)

Everything Guide to Writing Copy: From Ads and Press Release to On-air and Online Promos: All You Need to...

The Everything Guide to Writing Copy is a step-by-step guide to writing effective copy for a variety of media including print, Web, radio, trade journals, and much more. Packed with tips and tricks used by the pros, this valuable resource teaches you to promote products and services, build brands, and write copy that boosts your company's bottom line.

Features expert strategies for you to:

Write compelling headlines, tag lines, and leads
Avoid common copywriting mistakes
Strengthen brand development
Start a freelance copywriting business
Write copy for all media--print, radio, TV, and Web sites

Whether you're a professional copywriter or just starting out, The Everything Guide to Writing Copy will inspire you to create innovative, sales-generating advertising and marketing pieces. more

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1-7 out of 7

From: Amazon
Posted: Jun-21-2008

Fantastic book to get you started

If you've never read any book on copywriting, this is a fantastic book to get you started. It is very well written, well organized and very easy to read. Perhaps the best choice for beginners. Everything Guide to Writing Copy covers a wide-range of topics, and it's only natural that it can...

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From: Amazon
Posted: Apr-28-2008

Good book!

If you are looking to learn the business of copywriting you can't go wrong with this book or any book by Steve Slaunwhite. His books are well organized, thorough and very helpful!

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From: Amazon
Posted: Jan-12-2008

The Best Book on Copywriting I've Ever Read

If you're looking for a comprehensive book on copywriting, stop right here. The "Everything" in the title tells no lies. Steve Slaunwhite covers it all, from the mechanics of writing copy to the many niches available to copywriters to tips on getting hired or starting your own freelance...

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From: Amazon
Posted: Sep-24-2007

Wondering if the title to this book is just another over the top headline? It's not!

It's a terrific book jammed full of expert advice just waiting to go to work for you! But, before I go on, I need to tell you something. I have a confession to make...I'm a fan of Steve's. And I think he does great work! Should you be concerned? I don't think so. And I have a very good reason to...

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From: Amazon
Posted: Sep-06-2007

An excellent reference book for any writer

I have a few books on copywriting that I refer to repeatedly: Bob Bly's The Elements of Copywriting, John Caples' Tested Advertising Methods, and David Ogilvy's Ogilvy on Advertising. These are books I'll never resell on Amazon. One, because they're that good and two, because they're filled with...

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From: Amazon
Posted: Aug-27-2007

A good overview for beginners

If you are exploring a career as a copywriter, this book will give you good sense of the projects, skills, and work activities involved. The book is well organized and the information is relevant and clearly presented. However, the broad scope of projects covered means a cursory discussion of...

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From: Amazon
Posted: Jul-13-2007

An exceptional choice for basics.

The first book I read by Steve Slaunwhite, "Start & Run a Copywriting Business" won my deepest admiration. Slaunwhite is firmly established as one of the premier copywriters on the scene today. So of course, I had very high expectations for Slaunwhite's newest book, THE EVERYTHING GUIDE TO...

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