Everything Guide to Writing Copy: From Ads and Press Release to On-air and Online Promos: All You Need to Create Copy That Sells! (Everything: Language and Literature)

Everything Guide to Writing Copy: From Ads and Press Release to On-air and Online Promos: All You Need to...

The Everything Guide to Writing Copy is a step-by-step guide to writing effective copy for a variety of media including print, Web, radio, trade journals, and much more. Packed with tips and tricks used by the pros, this valuable resource teaches you to promote products and services, build brands, and write copy that boosts your company's bottom line.

Features expert strategies for you to:

Write compelling headlines, tag lines, and leads
Avoid common copywriting mistakes
Strengthen brand development
Start a freelance copywriting business
Write copy for all media--print, radio, TV, and Web sites

Whether you're a professional copywriter or just starting out, The Everything Guide to Writing Copy will inspire you to create innovative, sales-generating advertising and marketing pieces. more

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Smarter Choice Paperback, The Everything Guide to...	23,982 reviews *smarter certified	$6.09	See it
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The Everything Guide To Writing Copy The Everything Guide to Writing Copy is a step-by-step guide to writing effective copy for a variety of media...	ChristianBooks 11,112 reviews *smarter certified	$12.99 Coupon 8 coupons available Code:No Code Required Detail: Pay $5.99 UPS Ground Shipping on your order under $20 at ChristianBooks. Expires:Dec-31-2009 Restriction:Unknow Code:No Code Required Detail: Pay 8% of total order over $100 for Standard shipping at ChristianBooks. Expires:Dec-31-2009 Restriction:Unknow Code:No Code Required Detail: Pay $3.99 Standard Shipping on your order up to $20 at ChristianBooks. Expires:Dec-31-2009 Restriction:Unknow Code:No Code Required Detail: Pay $7.99 UPS Ground Shipping on your order of $20.01 to $50 at ChristianBooks. Expires:Dec-31-2009 Restriction:Unknow Code:No Code Required Detail: Pay 12% of total order over $100 for UPS Ground shipping at ChristianBooks. Expires:Dec-31-2009 Restriction:Unknow Code:No Code Required Detail: Pay 15% of your order of $50.01 to $100 for UPS Ground shipping at ChristianBooks. Expires:Dec-31-2009 Restriction:Unknow Code:No Code Required Detail: Pay 10% of your order of $50.01 to $100 for Standard shipping at ChristianBooks. Expires:Dec-31-2009 Restriction:Unknow Code:No Code Required Detail: Pay $5.99 StandardShipping on your order of $20.01 to $50 at ChristianBooks. Expires:Dec-31-2009 Restriction:Unknow	See it
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Recent Reviews

5/5: From: Amazon; Posted: Jun-21-2008; Fantastic book to get you started; If you've never read any book on copywriting, this is a fantastic book to get you started. It is very well written, well organized and very easy to read. Perhaps the best choice for beginners. Everything Guide to Writing Copy covers a...; read full review | report as inappropriate

5/5: From: Amazon; Posted: Apr-28-2008; Good book!; If you are looking to learn the business of copywriting you can't go wrong with this book or any book by Steve Slaunwhite. His books are well organized, thorough and very helpful!; read full review | report as inappropriate

5/5: From: Amazon; Posted: Jan-12-2008; The Best Book on Copywriting I've Ever Read; If you're looking for a comprehensive book on copywriting, stop right here. The "Everything" in the title tells no lies. Steve Slaunwhite covers it all, from the mechanics of writing copy to the many niches available to copywriters to...; read full review | report as inappropriate

5/5: From: Amazon; Posted: Sep-24-2007; Wondering if the title to this book is just another over the top headline? It's not!; It's a terrific book jammed full of expert advice just waiting to go to work for you! But, before I go on, I need to tell you something. I have a confession to make...I'm a fan of Steve's. And I think he does great work! Should you be...; read full review | report as inappropriate

Selected Reviews

5/5: From: Amazon; Posted: Jun-21-2008; Fantastic book to get you started; If you've never read any book on copywriting, this is a fantastic book to get you started. It is very well written, well organized and very easy to read. Perhaps the best choice for beginners. Everything Guide to Writing Copy covers a...; read full review | report as inappropriate