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Effective Radio Advertising
Through case studies and documented research, this book provides radio stations, advertisers and advertising agency radio planners, buyers and creatives with evidence of radio's effectiveness, and guidelines on the best ways to use radio in an advertising campaign. more
- For:$69.00
- Info:
- From: Amazon
- Posted: Jul-31-2006
A waste of my time and money
I was full of anticipation when I finally got a copy of this book. Boy was I disappointed! I sell radio advertising as a profession; I'm also a small business owner, managing my family business. As an experienced radio rep, I find this book elementary and general. As a business owner, I find this...
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