Effective Radio Advertising

Through case studies and documented research, this book provides radio stations, advertisers and advertising agency radio planners, buyers and creatives with evidence of radio's effectiveness, and guidelines on the best ways to use radio in an advertising campaign. more

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Weinberger Marc, Hardcover, Amazon

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Effective Radio Advertising Pages: 174, Hardcover, Lexington Books	Amazon 11,406 reviews	$69.00 Coupon 1 coupon available Code:No Code Required Detail: FREE Shipping on orders over $25 at Amazon. Expires:Dec-31-2010 Restriction:Some restrictions apply. See site for details.	See it

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Recent Reviews

1/5: From: Amazon; Posted: Jul-31-2006; A waste of my time and money; I was full of anticipation when I finally got a copy of this book. Boy was I disappointed! I sell radio advertising as a profession; I'm also a small business owner, managing my family business. As an experienced radio rep, I find this...; read full review | report as inappropriate

Selected Reviews

1/5: From: Amazon; Posted: Jul-31-2006; A waste of my time and money; I was full of anticipation when I finally got a copy of this book. Boy was I disappointed! I sell radio advertising as a profession; I'm also a small business owner, managing my family business. As an experienced radio rep, I find this...; read full review | report as inappropriate