World Wide Web Marketing: Integrating the Web into Your Marketing Strategy, 3rd Edition

Here it is! The bestselling guide to online marketing is now back in a new expanded edition. Popular speaker and author Jim Sterne updates all information, providing marketing and advertising professionals with the ultimate how-to guide to succeed in today's hyper-competitive online world. Taking the same practical and detailed approach that has made his book an industry classic, Sterne shows how to apply classic marketing strategies to the latest technologies and explores the Web's impact on the way we do business. Readers will find expert guidance on how to take advantage of hot new technologies and Web marketing tools that have emerged since the Second Edition was published, including:
o Interactivity
o Affiliate marketing
o Using B2B technology to sell through resellers
o Wireless marketing
o eMetrics, or how to measure online marketing strategies
o Data mining techniques more

Price Range:$25.00 to $50.00 | 2 stores
Product Rating:

6 Reviews
Info:
Set Price Alert Save to Wish List

BestDeal

$25.00 at Textbooks.com

Write a product review

ProductReviews

1-6 out of 6

From: Amazon
Posted: Jan-20-2005

Less than inspiring content

If you have a solid insight into the Web, there's no need to purchase this book. Many of the examples are dated and overly simplistic for readers looking to walk away with greater insights about the Web.

Read full review | Report as inappropriate

From: Amazon
Posted: Jun-09-2004

Almost Obsolete

Most of the URLs and principles mentioned in the book went back to 2000, and they are no longer valid. I feel that an update is needed. It does have many great ideas, and the book is easy to read. Hope to see a new edition soon.

Read full review | Report as inappropriate

From: Amazon
Posted: Apr-05-2004

A complete how-to book to determine the success of a Web sit

A complete how-to book to determine the success of a Web site. It clearly explains how to use metrics to quantify business goals. The tools, services, and techniques for measurement described in the book will be helpful for any e-business or other company with an Internet presence. A must-read

Read full review | Report as inappropriate

From: Amazon
Posted: Mar-28-2002

A very good Web marketing book

This is one of the better books I've read on Web marketing. Some of Sterne's best advice comes in Chapter 1 when he writes, "Having a site that's cool and looks sharp is fine if that's all your target market is really after. The game, though, will go to those who come up with unique services....

Read full review | Report as inappropriate

From: Amazon
Posted: Oct-26-2001

Great Book

This is one of the better books I've read on internet marketing. I really recommend this book for anyone who is getting into this web marketing arena.

Read full review | Report as inappropriate

From: Amazon
Posted: Jul-03-2001

Best Web marketing book I've read

This is the most comprehensive Web marketing book I've seen. No mere fluff piece touting opt-in emails and keyword optimization, Sterne's newest edition goes deeper than most, from achieving Csikszentmihalyi's "Flow" state to avoiding Nielsen's Top Ten Mistakes, Sterne synthesizes current...

Read full review | Report as inappropriate

Write a product review