World Wide Web Marketing: Integrating the Web into Your Marketing Strategy, 3rd Edition

Here it is! The bestselling guide to online marketing is now back in a new expanded edition. Popular speaker and author Jim Sterne updates all information, providing marketing and advertising professionals with the ultimate how-to guide to succeed in today's hyper-competitive online world. Taking the same practical and detailed approach that has made his book an industry classic, Sterne shows how to apply classic marketing strategies to the latest technologies and explores the Web's impact on the way we do business. Readers will find expert guidance on how to take advantage of hot new technologies and Web marketing tools that have emerged since the Second Edition was published, including:
o Interactivity
o Affiliate marketing
o Using B2B technology to sell through resellers
o Wireless marketing
o eMetrics, or how to measure online marketing strategies
o Data mining techniques more

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Smarter Choice World Wide Web Marketing by Jim Sterne. ISBN13: 9780471416210. ISBN10: 0471416215. Published by Wiley Print On Demand. Edition: 3RD 01 Used	Textbooks.com 2,445 reviews *smarter certified	$50 $25.00 Free Shipping Coupon 2 coupons available Code:No Code Required Detail: Free shipping w/ $25 purchase at Textbooks. Expires:Dec-31-2009 Restriction:Unknow Code:xicyx Detail: Use coupon code xicyx at checkout to enjoy Free Shipping on your order plus enter to win $500 at Textbooks. Expires:Dec-31-2009 Restriction:Unknow	See it
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Recent Reviews

1/5: From: Amazon; Posted: Jan-20-2005; Less than inspiring content; If you have a solid insight into the Web, there's no need to purchase this book. Many of the examples are dated and overly simplistic for readers looking to walk away with greater insights about the Web.; read full review | report as inappropriate

2/5: From: Amazon; Posted: Jun-09-2004; Almost Obsolete; Most of the URLs and principles mentioned in the book went back to 2000, and they are no longer valid. I feel that an update is needed. It does have many great ideas, and the book is easy to read. Hope to see a new edition soon.; read full review | report as inappropriate

4/5: From: Amazon; Posted: Apr-05-2004; A complete how-to book to determine the success of a Web sit; A complete how-to book to determine the success of a Web site. It clearly explains how to use metrics to quantify business goals. The tools, services, and techniques for measurement described in the book will be helpful for any...; read full review | report as inappropriate

4/5: From: Amazon; Posted: Mar-28-2002; A very good Web marketing book; This is one of the better books I've read on Web marketing. Some of Sterne's best advice comes in Chapter 1 when he writes, "Having a site that's cool and looks sharp is fine if that's all your target market is really after. The game,...; read full review | report as inappropriate

Selected Reviews

4/5: From: Amazon; Posted: Apr-05-2004; A complete how-to book to determine the success of a Web sit; A complete how-to book to determine the success of a Web site. It clearly explains how to use metrics to quantify business goals. The tools, services, and techniques for measurement described in the book will be helpful for any...; read full review | report as inappropriate

1/5: From: Amazon; Posted: Jan-20-2005; Less than inspiring content; If you have a solid insight into the Web, there's no need to purchase this book. Many of the examples are dated and overly simplistic for readers looking to walk away with greater insights about the Web.; read full review | report as inappropriate