Web Analytics: An Hour a Day
Written by an in-the-trenches practitioner, this step-by-step guide shows you how to implement a successful Web analytics strategy. Web analytics expert Avinash Kaushik, in his thought-provoking style, debunks leading myths and leads you on a path to gaining actionable insights from your analytics efforts. Discover how to move beyond clickstream analysis, why qualitative data should be your focus, and more insights and techniques that will help you develop a customer-centric mindset without sacrificing your company?s bottom line. Note: CD-ROM/DVD and other supplementary materials are not included as part of eBook file.
- Price Range:$17.31 to $21.59 | 4 stores
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Written by an in-the-trenches practitioner, this step-by-step guide shows you how to implement a successful Web... |
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Web Analytics: An Hour a Day
Avinash Kaushik / 2007 / 443 pages Books |
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Web Analytics: An Hour a Day (Books)
Internet - General Computers - Develop a Successful Web Analytics Strategy A Step-by-Step Guide Learn web analytics... |
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Web Analytics: An Hour a Day
Pages: 480, Paperback, Sybex |
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MoreStores
- Google Analytics
- Free powerful tool to improve your website. Track visitors & ROI!
- www.google.com/analytics
- Omniture Web Analytics
- Rapidly access, analyze, and share key website performance metrics.
- www.omniture.com
- Coremetrics Web Analytics
- Leading Provider of On-Demand Web Analytics & Precision Marketing
- Coremetrics.com
ProductReviews98/100 (63 Reviews)
Recent Reviews
- 4/5
- From: Amazon
- Posted: Jan-25-2009
- Not for the novice
Way too much detail for someone not looking to treat the Internet like rocket science :) Otherwise, book is good. Just too deep and complicated for beginners.
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- 5/5
- From: Amazon
- Posted: Dec-12-2008
- Web Analytics Review
Very informative. i have done web site analysis before and still enjoy reading the book.
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- 5/5
- From: Amazon
- Posted: Oct-04-2008
- Indepth
This book is fantastic. Not only does it cover everything, but it does it in a simple way, an hour a day!I reckon once you have finished this book you will be a head of the majority. Must get for analytics.
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- 5/5
- From: Amazon
- Posted: Aug-22-2008
- The only book on Web Analytics you'll ever need
Technologies evolve, but the PROCESS by which we should collect and analyze online data in order to gain solid, actionable insights will remain constant for the foreseeable future.I have been fortunate enough to work with some of the...
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Selected Reviews
- 4/5
- From: Amazon
- Posted: Jan-25-2009
- Not for the novice
Way too much detail for someone not looking to treat the Internet like rocket science :) Otherwise, book is good. Just too deep and complicated for beginners.
- read full review | report as inappropriate
- 3/5
- From: Amazon
- Posted: Dec-28-2007
- Probably a better reference than I am absorbing
I purchased this book with the idea of learning (with very limited base knowledge to start from) about the analysis of a web site's effectiveness beyond "clicks"! I am about 1/2 way through Web Analytics - An Hour A Day and much of what...
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- 2/5
- From: Amazon
- Posted: May-28-2008
- Not analytics ... more data collection
If you buy 'Web Analytics ...' looking for some guidance, or even a few ideas, as to analysis of your internet marketing/sales endeavors, you will be disappointed. This book is about data collection ... nothing more. To Avinash...
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